The Dan Wieden Titanium Lions celebrate game-changing creativity, honoring work that breaks new ground, challenges industry norms and redefines the creative landscape. With their combined expertise, this distinguished group of creative visionaries will oversee the Festival’s most forward-thinking and boundary-pushing Lion.
Jury President Judy John, Global Chief Creative Officer, Edelman Global, a renowned creative leader with a legacy of breakthrough campaigns, has led work that has shaped modern brand communications. She was instrumental in Edelman’s achievement of a Titanium Lion in 2024 for “The Move to -15” on behalf of DP World, making Edelman the first legacy PR firm to receive this prestigious award.
Sponsor
Germany led the list with four shortlisted works, two of which are from Serviceplan Munich. The United States and France followed with three, while Brazil, Singapore, Italy, Ireland, Australia, India, and Ukraine scored one each.
Title
Brand
Product
Entrant
Country
PRICE PACKS
PENNY
FOOD/NON-FOOD
SERVICEPLAN, Munich
GERMANY
CAMDOM
BILLY BOY
THE FIRST DIGITAL CONDOM
INNOCEAN BERLIN
GERMANY
THE FLAME THAT WASN’T A FLAME
EDF
EDF
BETC, Paris / EDF, Paris
FRANCE
E.L.F. BEAUTY “SO MANY DICKS”
E.L.F. BEAUTY
E.L.F.
E.L.F. COSMETICS, New York / OBERLAND, New York
UNITED STATES
AXA – THREE WORDS
AXA
INSURANCE
PUBLICIS CONSEIL, Paris
FRANCE
ORANGE – SAFER PHONE
ORANGE
SAFER PHONES
PUBLICIS CONSEIL, Paris
FRANCE
PUB SUCCESSION
HEINEKEN
HEINEKEN
LEPUB, Milan / PUBLICIS, Dublin
ITALY / IRELAND
LUCKY YATRA
INDIAN RAILWAYS
RAILWAY SERVICE
FCB INDIA, Mumbai
INDIA
36 MONTHS
36 MONTHS
POLICY CHANGE CAMPAIGN
FINCH, Sydney
AUSTRALIA
MINEFIELD HONEY: HARVESTING HOPE
KERNEL, MINISTRY OF FOREIGN AFFAIRS OF UKRAINE
AGRICULTURE
SAATCHI & SAATCHI UKRAINE, Kyiv
UKRAINE
THE FINAL COPY OF ILON SPECHT
L’ORÉAL PARIS
L’ORÉAL PARIS
McCANN, Paris
FRANCE
SPHERE
SPHERE ENTERTAINMENT
SPHERE LAS VEGAS
SPHERE STUDIOS, Los Angeles
UNITED STATES
CAPTION WITH INTENTION
ACADEMY OF MOTION PICTURE ARTS & SCIENCES – RAKISH – CHICAGO HEARING SOCIETY
CLOSED CAPTIONING
FCB CHICAGO, Chicago
UNITED STATES
PEDIGREE CARAMELO
PEDIGREE
PEDIGREE
ALMAPBBDO, Sao Paulo
BRAZIL
LIFE DONOR CARD
MASTERCARD
LIFE DONOR FEATURE
MRM GERMANY, Frankfurt
GERMANY
VASELINE VERIFIED
UNILEVER
VASELINE
OGILVY, Singapore
SINGAPORE
BREASTMILK MONEY
HERCONOMY
HERCONOMY
SERVICEPLAN, Munich
GERMANY
THE ATHLETES CODE
POWERADE
POWERADE
OGILVY, New York
UNITED STATES
Innovation Lions Shortlist
Led by Kickstarter Global Chief Marketing Officer Courtney Brown Warren, the Innovation Lions celebrate ground-breaking innovation, technology and problem solving. Solutions including tools, products, models, platforms and other forms of adtech will also be recognized, as well as creative campaigns utilizing new technology.
The United States topped the list with seven shortlisted works, followed by Colombia with four and France and the Netherlands with three each. Germany and Spain each had two, while Japan, the United Kingdom, Italy, Canada, Denmark, and Australia scored one apiece. Several entries were co-produced across countries, including notable collaborations between the Netherlands and Italy, and Spain and the United States.
Sponsor
Early Stage Technology
Title
Brand
Product
Entrant
Country
INTERFACE OF HUMANITY POWERED BY NTT
NTT HUMAN INFORMATICS LABORATORIES
NTT HUMAN INFORMATICS LABORATORIES
DENTSU INC., Tokyo
JAPAN
BABY MINDER
EUROFARMA
BABY MINDER
OGILVY HEALTH, New York
UNITED STATES
SELF-PACKING CHEESE
NESTLÉ
QUE RICO CHEESE
OGILVY COLOMBIA, Bogota
COLOMBIA
DROPS OF HOPE
KIMBERLY CLARK
POISE
FCB NEW YORK, New York
UNITED STATES
Brand Led Innovation
Title
Brand
Product
Entrant
Country
FIXABLES
PHILIPS
PHILIPS PERSONAL CARE
LEPUB, Amsterdam / LEPUB, Milan
NETHERLANDS / ITALY
Product Innovation
Title
Brand
Product
Entrant
Country
CREAMOTHERAPY
MY DOCTORS RECIPE
NUTRIICE
HAVAS LYNX, Manchester / MY DOCTORS RECIPE, Dornoch
UNITED KINGDOM
AIRPODS PRO 2 HEARING AID FEATURE
APPLE
AIRPODS PRO 2
APPLE, Cupertino
UNITED STATES
LIVING FABRIC
UNIVERSIDAD DE LOS ANDES & ATRATUS
LIVING FABRIC
VML, Bogota
COLOMBIA
PAINVISIBLE
ARITIUM
PAINVISIBLE
VML SPAIN, Madrid / VML, New York
SPAIN / UNITED STATES
PHILIPS GROW
PHILIPS
PHILIPS
LEPUB, Amsterdam
NETHERLANDS
CAPTION WITH INTENTION
ACADEMY OF MOTION PICTURE ARTS & SCIENCES – RAKISH – CHICAGO HEARING SOCIETY
CLOSED CAPTIONING
FCB CHICAGO, Chicago
UNITED STATES
DARTY – LONG LASTING PASSPORT
DARTY
RESALE
PUBLICIS CONSEIL, Paris
FRANCE
Environmental Innovation
Title
Brand
Product
Entrant
Country
FIXABLES
PHILIPS
PHILIPS PERSONAL CARE
LEPUB, Amsterdam / LEPUB, Milan
NETHERLANDS / ITALY
LIVING FABRIC
UNIVERSIDAD DE LOS ANDES & ATRATUS
LIVING FABRIC
VML, Bogota
COLOMBIA
WILDFIRE WATCHTOWERS
ROGERS
ROGERS
PUBLICIS CANADA, Toronto
CANADA
SOUNDS RIGHT
MUSEUM FOR THE UNITED NATIONS – UN LIVE, SPOTIFY
MUSIC
AKQA, Copenhagen
DENMARK
Societal Innovation
Title
Brand
Product
Entrant
Country
STREETNAV
STREETCO
STREETNAV
HAVAS PARIS
FRANCE
THE UNIVERSITY OF DYSLEXIC THINKING
MADE BY DYSLEXIA
DYSLEXICU
DDB MELBOURNE, Melbourne
AUSTRALIA
BEER RETIREMENT ACCOUNT
POKER BEER
POKER
MONKS, Bogota
COLOMBIA
CAPTION WITH INTENTION
ACADEMY OF MOTION PICTURE ARTS & SCIENCES – RAKISH – CHICAGO HEARING SOCIETY
CLOSED CAPTIONING
FCB CHICAGO, Chicago
UNITED STATES
RENAULT – CARS TO WORK
RENAULT
AUTOMOTIVE
PUBLICIS CONSEIL, Paris
FRANCE
BREASTMILK MONEY
HERCONOMY
HERCONOMY
SERVICEPLAN, Munich
GERMANY
Technology
Title
Brand
Product
Entrant
Country
PAINVISIBLE
ARITIUM
PAINVISIBLE
VML SPAIN, Madrid / VML, New York
SPAIN / UNITED STATES
SPHERE
SPHERE ENTERTAINMENT
SPHERE LAS VEGAS
SPHERE STUDIOS, Los Angeles
UNITED STATES
INTRODUCING IMMERSIVE ON APPLE VISION PRO
APPLE
APPLE VISION PRO
APPLE, Cupertino / APPLE, Los Angeles / TBWA\MEDIA ARTS LAB, Los Angeles
UNITED STATES
Fintech
Title
Brand
Product
Entrant
Country
BREASTMILK MONEY
HERCONOMY
HERCONOMY
SERVICEPLAN, Munich
GERMANY
Key Dates
Following the release of the Titanium and Innovation shortlists on June 3, the Glass shortlist will be announced on June 5. All shortlisted entries will be showcased on The Work on June 15 at 09:00 CET, and the Bronze and Silver winners will be revealed on the website at 14:30 CET the same day. Starting June 16, all winners will appear on The Work after the Awards Show concludes at approximately 22:00 CET.
Grands Prix for Good
Cannes Lions Grand Prix for Good will be awarded on Friday 20 June.
Lions Health and United Nations Grand Prix for Good will be announced at the Awards Ceremony on Monday 16 June.
Special Awards
Healthcare Agency of the Year and Healthcare Network of the Year will be announced on Monday 16 June.
Media Network of the Year will be announced on Wednesday 18 June.
Regional Networks of the Year will be announced on Thursday 19 June.
All other Special Awards will be announced on Friday 20 June.
