Motherhood in the Philippines has never belonged to just one person. It is often shared, shaped by circumstance, strengthened by community, and carried by those who step in when it matters most.
This Mother’s Day, McDonald’s Philippines brings this truth to life with My Many Mothers, a film anchored on a simple but powerful idea: it takes a village to raise a child. The campaign reflects a reality many Filipinos quietly live every day – that care is rarely given by just one mother, but by many.
Today’s families are more dynamic than ever. Some mothers raise children on their own, others work far from home to provide, and many rely on a network of support to fill the gaps of everyday life. In these spaces, motherhood expands – embraced not only by parents, but by relatives, neighbors, and even friends who choose to show up, consistently and selflessly.
According to Ada Almendras-Lazaro, McDonald’s Philippines Chief Marketing Officer, the campaign recognizes this evolving definition of motherhood. “Motherhood today is shaped by real-life demands and realities. There are single parents, overseas workers, and blended families — but beyond that, there are also people who choose to take on the role of a mother in both big and small ways. At McDonald’s, we want to recognize and celebrate everyone who helps raise a child,” she shared.
Raoul Panes, Chief Creative Officer at Publicis Groupe Philippines and Leo Manila added: “This film is a love letter to all mothers – and to everyone who steps into that role – showing up in ways big and small. We approached it with a lot of intention: curating each scene, each character, and the music to reflect the quiet, everyday acts of care we see all around us. Not grand or perfect – just present, consistent, and deeply human.”
At the heart of the campaign is the film My Many Mothers, which tells the story of a young working mother and the quiet, collective support system that helps her raise her child. As the story unfolds, we see everyday moments of care: an aunt picking the child up from school, another guiding him through homework, a grandmother offering steady presence and wisdom.
Rather than grand gestures, the film focuses on the consistency of care: the small, repeated acts that build a child’s sense of safety, belonging, and love. “The story is told through familiar, everyday scenes because that’s where real motherhood lives,” Ada added. “It’s in the people who step in, who stay, and who continue to show up.”
The film closes on a quiet but powerful image: a child asleep, resting across the laps of the women who helped raise him. It is a moment that honors not just one mother, but a collective – a village of women bound not by obligation, but by love.
With this tribute, McDonald’s Philippines puts into words a truth many Filipinos already understand: that we are shaped not only by the mothers who gave us life, but also by those who helped raise us along the way.
CREDITS
McDonald’s Philippines
Managing Director: Margot Torres
Chief Marketing Officer: Ada Lazaro
Marketing Director: Ashley Delgado
Brand Manager: Sophia Dellosa
Leo Manila
Chief Creative Officer: Raoul Panes
Group Creative Director: Mela Advincula
Associate Creative Director: Justine Basa
Associate Creative Director: Kina Jauregui
Creative Team Head: Chary Chu
Senior Copywriter: Martha Teves
Senior Art Director: Stephanie Tan
Junior Art Director: Dyan Sumande
General Manager: Judy Medina
Group Account Director: Florence Estor
Senior Account Executive: Farveh Arabpour
Chief Strategy Officer: Joy Santos
Planning Director: Joses Sacilioc
Film Pabrika (Production House)
Director: Joel Limchoc
Broadcast Producers: Steve Vesagas and Cat Sy
Media Agency: OMD Philippines
Public Relations: Eggshell
