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Mountain Dew turns launches into real-world treasure hunt via Curious Nation
Mountain Dew has taken an alternative approach to drive awareness of its two newest flavours, turning discovery into a game with its ‘Mountain Dew Flavour Hunt’ activation…
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LePub Milan named Agency of the Year, wins 2 Grand Prix for the first time in its history with a total of 26 lions, collecting 34 lions overall
On the final day of the 73rd edition of the Cannes Lions Festival, the Agency of the Year title caps…
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DO. ASIA appoints Conrad Victorino as Head of Mediato drive next phase of integrated growth
DO. ASIA has appointed Conrad Victorino as Head of Media, a move that reflects the agency’s continued investment in building…
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Hong Kong Mental Wellness Association, FUJIFILM instax launch SELF:ME to break filter culture via Omnicom Health Hong Kong
The Hong Kong Mental Wellness Association (HKMWA) has partnered with FUJIFILM instax, to launch SELF:ME, a campaign that reimagines the…
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THE SHOUT GROUP launches humorous ‘You Are What You Eat’ campaign for Darlie
Darlie Malaysia has officially launched its latest bold and playful campaign for Darlie Double Action Toothpaste, titled “You Are What…
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It takes a village: McDonald’s Philippines pays tribute to the many mothers who raise us
Motherhood in the Philippines has never belonged to just one person. It is often shared, shaped by circumstance, strengthened by…
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Big4Travel Bangkok targets World Cup fatigue with escape first campaign
Every four years, the world stops. One billion people turn their attention to the biggest sporting event on the planet.…
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DO. Agency takes bold step into the UK with The Elephant Room partnership
Australia/APAC – Global independent micro-network DO. AGENCY has expanded its international footprint with the acquisition of a stake in UK creative agency The…
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Avanti West Coast invites travelers to ‘Be With Them Sooner’ in emotive new campaign, shot by Martin Parr
LONDON, UK – Avanti West Coast, the long-distance rail operator, focuses on the real reasons behind passengers’ destination choices in…
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Riyadh Season 2025 kicks off with record-scale events and global collaborations
RIYADH, SAUDI ARABIA – The curtain has risen on Riyadh Season 2025, Saudi’s largest cultural and entertainment festival with a…
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Jakarta Summit spotlights AI as PR’s double-edged sword
JAKARTA, INDONESIA – Artificial Intelligence (AI) presents a “double-edged sword” for the communication industry, and professionals who fail to master…
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The Do Collective evolves into Those That Do
GLOBAL — Independent creative agency The Do Collective has unveiled a new identity, relaunching as Those That Do — a move that marks…
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Coca-Cola Philippines’ iSTAR program powers family-owned carinderia’s rise in Cebu
CEBU, PHILIPPINES – Coca-Cola Philippines continues to support Filipino micro-entrepreneurs through its entrepreneurship training programs, helping small businesses gain the…
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