DO. ASIA has appointed Conrad Victorino as Head of Media, a move that reflects the agency’s continued investment in building a more connected offering across media, creativity and creators.
Conrad joins DO. ASIA with more than 15 years of experience spanning media, digital transformation, performance marketing, commerce, and business leadership. Throughout his career, he has worked with some of the region’s most recognised brands, including GCash, Ayala Land, Unilever, Coca-Cola, H&M Southeast Asia, Kenvue, Western Union, and the Philippine Department of Tourism.
Most recently, Conrad served as Head of Digital at Universal McCann Philippines, where he led some of the agency’s largest and most strategically important client partnerships. During his tenure, he helped strengthen media and performance ecosystems for category leaders, contributed to large-scale business transformation initiatives, and played a key role in growing client relationships across fintech, real estate, FMCG, retail, and travel.
Over the course of his career, Conrad has built a reputation for helping organizations navigate periods of growth and transformation. Whether rebuilding media ecosystems, modernizing marketing approaches, or developing high-performing teams, his leadership style combines strategic clarity, commercial discipline, and a strong focus on people and culture.
For DO. ASIA, the appointment comes at a time when brands are facing unprecedented change. The rapid convergence of media, AI, creator ecosystems, fragmented communities, commerce, and technology is reshaping how businesses connect with consumers and drive growth.
Andrew Dowling, DO. Founder and Group CEO, said “Conrad’s appointment represents an important step in the agency’s long-term vision.”
“The media industry is undergoing one of the most significant transformations we’ve seen in decades. The boundaries between media, creativity, technology, commerce, and culture are blurring, and clients are looking for partners who can help them navigate that complexity.”
“As we continue to expand our capabilities across the region, Conrad brings a rare combination of strategic thinking, commercial acumen, and people leadership. Throughout his career, he has consistently helped businesses grow, transformed client partnerships, and built teams that deliver exceptional results. What stood out to us wasn’t simply his media expertise, but his ability to connect business challenges with meaningful solutions.”
Conrad said the opportunity to build something new was a major factor in his decision to join the agency.
“What attracted me to DO. ASIA wasn’t simply the opportunity to lead media. It was the opportunity to build. Throughout my career, the most rewarding part has never been the campaigns or the metrics. It’s been helping brands grow, helping teams succeed, and helping businesses navigate change. We’re entering a period where media can no longer operate in isolation. Consumers move seamlessly between content, creators, communities, commerce, and brands. The agencies that succeed will be those that bring these worlds together in a way that creates meaningful experiences and measurable business outcomes. DO has the ambition, entrepreneurial spirit, and integrated mindset to make that happen, and I’m excited to be part of building what’s next.”
As Head of Media, Conrad will focus on strengthening the agency’s media capabilities, deepening integration across disciplines, accelerating client growth opportunities, and helping brands navigate the evolving relationship between media, creativity, technology, and commerce. His appointment reinforces DO. ASIA’s commitment to building a future-ready agency model designed to help clients grow in an increasingly connected and rapidly changing world.
