The Philippines has secured 26 finalist slots at MAD STARS 2026, with agencies across the country earning recognition for work spanning branded entertainment, film, design, outdoor, social and influencer, direct, interactive, and sustainability.
Leading the Philippine contingent is GIGIL with eight finalist entries, followed by Leo Manila with seven, including a collaboration with BBH Singapore. TBWA\SMP, BBDO Guerrero, Publicis Manila/Publicis Jimenez Basic, Lennon Group, Seven A.D. Inc., and Octopus & Whale also earned places on this year’s shortlist, reflecting the breadth of creativity emerging from the local industry.
McDonald’s Philippines accounts for the largest share of shortlisted work through Leo Manila and Leo Manila x BBH Singapore, while campaigns for Boysen Paints, Philippine Airlines, Jollibee, Canva Pro, GCash, Save the Children Philippines, Jiang Nan Hotpot, and the independent film Some Nights I Feel Like Walking also made the cut.
Philippine Finalists at MAD STARS 2026
| Campaign | Category | Agency |
|---|---|---|
| Boysen Color Stories | Branded Entertainment Stars | TBWA\SMP |
| Boysen Color Stories | Integrated Stars | TBWA\SMP |
| Camera Roll Philippines | Outdoor Stars | Leo Manila |
| Camera Roll Philippines | Outdoor Stars | Leo Manila |
| Camera Roll Philippines | Design Stars | Leo Manila |
| GAMEJOY: The First Universal Gamer Money | Entertainment for Game Stars | Octopus & Whale |
| GamiFries | Outdoor Stars | Leo Manila x BBH Singapore |
| GamiFries | Brand Experience & Activation Stars | Leo Manila x BBH Singapore |
| GamiFries | PR Stars | Leo Manila x BBH Singapore |
| GamiFries | Social & Influencer Stars | Leo Manila x BBH Singapore |
| Heaven | Film Stars | GIGIL |
| Heaven | Film Stars | GIGIL |
| Kween Yasmin | Brand Experience & Activation Stars | GIGIL |
| Kween Yasmin | Brand Experience & Activation Stars | GIGIL |
| Kween Yasmin | Social & Influencer Stars | GIGIL |
| Kween Yasmin | Social & Influencer Stars | GIGIL |
| Make up | Film Stars | Seven A.D. Inc. |
| Michelle Lyn Star | Interactive Stars | GIGIL |
| Michelle Lyn Star | Interactive Stars | GIGIL |
| Michelle Lyn Star | Social & Influencer Stars | GIGIL |
| Michelle Lyn Star | Social & Influencer Stars | GIGIL |
| Safetynovela | Film Stars | BBDO Guerrero |
| Safetynovela | Branded Entertainment Stars | BBDO Guerrero |
| Some Nights I Feel Like Doing a Grindr Movie Tour | Direct Stars | Lennon Group |
| Some Nights I Feel Like Doing a Grindr Movie Tour | Interactive Stars | Lennon Group |
| THE VOTE SALE by GCash / FYT PH / COMELEC | SDGs (Sustainable Development Goals) Stars | Publicis Manila / Publicis Jimenez Basic / Leo Manila |
The winners of MAD STARS 2026 will be announced during the festival on August 26 – 28 2026.
