In 2017, Dentsu Jayme Syfu and Greenpeace Philippines transformed a public beach into the site of an environmental reckoning with “Dead Whale,” a haunting 50-foot art installation constructed entirely from discarded plastic.
Mimicking the tragic image of a whale dying from plastic ingestion, the installation confronted viewers with the consequences of ocean pollution without relying on shock footage or a real animal.
More than a striking visual statement, the project galvanized public conversation around single-use plastics, contributing to broader regional momentum on marine conservation while demonstrating how creativity can move beyond awareness to inspire collective action.
Its powerful blend of art, activism, and environmental advocacy earned widespread international recognition, cementing “Dead Whale” as one of the Philippines’ most celebrated purpose-driven campaigns.
CREDITS
Agency: Dentsu Jayme Syfu
Chief Creative Officer & Chairperson: Merlee Jayme
Creative Director: Biboy Royong
Copywriter: Soleil Badenhop
Art Director: Blane Rosales
Production Coordinator: Sheila Villanueva
Business Unit Director: Julia Pronstroller Gallardo
Social Media Manager: Tabbi Tomas
Photography: Ruben Hamahiga Dela, Cruz Butch Garcia, Etnikolor
Post-Production: Greenroom Inc.
Executive Producer: Franny Omampo
Producer: Lester Parulan
Post-Producer: JP Campos
Editors & Artists: Erin Hipolito, Jaymar Carinan, Berto Abenido
3D Animation: Underground Logic
Managing Director: Adrian Tecson
Head Of Creative Operations: Paolo Morato
Senior Colourist: Leslie Tan
3D Artist, Animator & VFX Supervisor: Wayne Dayauon
Renderer: Russ Galicia
Audio House: HIT Productions
Audio Engineer: Glenn Mariano
Music Arranger: Teddy Katigbak
Media Campaigner: Angelica Pago
Client: Greenpeace Philippines
Executive Director: Yeb Sano
Oceans Campaigner: Vince Cinches
Media Campaigner: Angelica Pago
