Galing Pilipinas
Scoliosis #StripesFitCheck (2025)
“Scoliosis #StripesFitCheck” turned an everyday fashion trend into a life-saving diagnostic tool. Created by MullenLowe TREYNA for Scoliosis Philippines in…
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Campaign Spotlight
Deadwhale (2017)
In 2017, Dentsu Jayme Syfu and Greenpeace Philippines transformed a public beach into the site of an environmental reckoning with…
Read More » Manifesto (2011)
In 2011, Nescafé transformed its role from the country’s everyday coffee into a symbol of purpose with the campaign, “Para…
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Campaign Spotlight
KitKat Break Bar (2025)
Rather than asking people to “have a break,” KitKat found a way to make breaks visible. In 2025, VML Manila’s…
Read More » No Sweat Summer (2024)
When the Philippines endured one of its hottest summers on record in 2024, Grab and GIGIL turned a universal inconvenience…
Read More »Family (2020)
When GIGIL released RC Cola’s “Family” in 2020, it shattered every convention of beverage advertising. Built around an absurdist narrative…
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Campaign Spotlight
Kwentong Jollibee: ‘Vow’ (2017)
Released as part of the 2017 “Kwentong Jollibee” Valentine’s Day trilogy, “Vow” elevated branded storytelling into a national conversation. Created…
Read More » TXTBKS (2013)
Smart TXTBKS are sim cards containing condensed grade school text books. This low-tech solution turns even analog phones into e-readers,…
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Campaign Spotlight
Liter of Light (2011)
“Liter of Light” is one of the defining campaigns in Philippine advertising history—not because it sold a product, but because…
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Campaign Spotlight
It’s More Fun In The Philippines (2012)
“It’s More Fun in the Philippines” did more than revive Philippine tourism—it became a global cultural catchphrase. Conceived by BBDO…
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Campaign Spotlight
Fairy (2003)
The “Fita: Fairy” commercial is one of the most iconic Philippine TV ads of the early 2000s. Released in October…
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Campaign Spotlight
Karen/Lolo (2001)
In 2001, Hemisphere-Leo Burnett redefined McDonald’s Philippines advertising with “Karen/Lolo,” a quiet, emotionally resonant film that broke away from the…
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Campaign Spotlight
Sabado Nights (1995)
When San Miguel Corporation opened its long-held beer account to a competitive review after 16 years with McCann Erickson Philippines,…
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