Galing Pilipinas
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adobo Exclusive
Galing Pilipinas conference unpacks Filipino creative excellence at MAD STARS in Busan
adobo Magazine officially capped off “Galing Pilipinas: Championing Philippine Creativity at MAD STARS” with the Galing Pilipinas Conference on August…
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Events
Galing Pilipinas opens in Busan, putting Filipino creativity on the MAD STARS stage
Filipino creativity stepped into the spotlight at MAD STARS 2026 on August 26, as Galing Pilipinas — a three-day showcase…
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Events
MAD STARS 2026: Busan gets a taste of Filipino hospitality at the adobo Magazine, m25 Galing Pilipinas Salu-Salo Social
Nobody hosts a gathering quite like Filipinos. We don’t just serve food—we serve stories you’ll wish you were there to…
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Events
Galing Pilipinas: At MAD STARS 2026, Filipino creativity is front and center as the Philippines is named first-ever Country of Focus
For nineteen years, MAD STARS has gathered Asia’s marketing, advertising, and digital leaders in Busan, South Korea for its annual…
Read More » Scoliosis #StripesFitCheck (2025)
“Scoliosis #StripesFitCheck” turned an everyday fashion trend into a life-saving diagnostic tool. Created by MullenLowe TREYNA for Scoliosis Philippines in…
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Campaign Spotlight
Deadwhale (2017)
In 2017, Dentsu Jayme Syfu and Greenpeace Philippines transformed a public beach into the site of an environmental reckoning with…
Read More » Manifesto (2011)
In 2011, Nescafé transformed its role from the country’s everyday coffee into a symbol of purpose with the campaign, “Para…
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Campaign Spotlight
KitKat Break Bar (2025)
Rather than asking people to “have a break,” KitKat found a way to make breaks visible. In 2025, VML Manila’s…
Read More » No Sweat Summer (2024)
When the Philippines endured one of its hottest summers on record in 2024, Grab and GIGIL turned a universal inconvenience…
Read More »Family (2020)
When GIGIL released RC Cola’s “Family” in 2020, it shattered every convention of beverage advertising. Built around an absurdist narrative…
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Campaign Spotlight
Kwentong Jollibee: ‘Vow’ (2017)
Released as part of the 2017 “Kwentong Jollibee” Valentine’s Day trilogy, “Vow” elevated branded storytelling into a national conversation. Created…
Read More » TXTBKS (2013)
Smart TXTBKS are sim cards containing condensed grade school text books. This low-tech solution turns even analog phones into e-readers,…
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Campaign Spotlight
Liter of Light (2011)
“Liter of Light” is one of the defining campaigns in Philippine advertising history—not because it sold a product, but because…
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