Released as part of the 2017 “Kwentong Jollibee” Valentine’s Day trilogy, “Vow” elevated branded storytelling into a national conversation.
Created by McCann Worldgroup Philippines, the film followed a groom whose wedding vows revealed an unexpected truth about love, delivering an emotional twist that quickly made it one of the most shared and talked-about campaigns in the country.
Its universal insight and cinematic execution resonated well beyond the Philippines, earning recognition at major international award shows and reinforcing Jollibee’s position as one of the few Filipino brands capable of consistently producing work that shaped both culture and the global creative conversation.
CREDITS
Client: Jollibee Foods Corporation, Inc.
Agency: McCann Worldgroup Philippines
Chief Creative Officer: Joe Dy
Executive Creative Director: Sid Samodio
Creative Directors: Bong Legaspi, Xzenia Cruz, Maan Bautista
Copywriter: Marlon Borreo
Art Directors: Melissa Vibar, Karen Francisco
Chief Strategy Officer: Gino Borromeo
Planning Director: Sonia Pascual
Chairman & CEO: Raul Castro
Associate Managing Partner: Mitzie Lim-Nacianceno
Business Group Director: Adi Culalic
Account Manager: Tonee Lacson
Agency Producer: Just Add Water
Production House: Unitel x Straight Shooters
Audio Post: Loudbox Studios, Inc.
