Galing Pilipinas
TXTBKS (2013)
Smart TXTBKS are sim cards containing condensed grade school text books. This low-tech solution turns even analog phones into e-readers,…
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Campaign Spotlight
Liter of Light (2011)
“Liter of Light” is one of the defining campaigns in Philippine advertising history—not because it sold a product, but because…
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Campaign Spotlight
It’s More Fun In The Philippines (2012)
“It’s More Fun in the Philippines” did more than revive Philippine tourism—it became a global cultural catchphrase. Conceived by BBDO…
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Campaign Spotlight
Fairy (2003)
The “Fita: Fairy” commercial is one of the most iconic Philippine TV ads of the early 2000s. Released in October…
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Campaign Spotlight
Karen/Lolo (2001)
In 2001, Hemisphere-Leo Burnett redefined McDonald’s Philippines advertising with “Karen/Lolo,” a quiet, emotionally resonant film that broke away from the…
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Campaign Spotlight
Sabado Nights (1995)
When San Miguel Corporation opened its long-held beer account to a competitive review after 16 years with McCann Erickson Philippines,…
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Campaign Spotlight
Palmolive ‘I Can Feel It’ (1987)
Alice Dixson emerged as the Creative Guild of the Philippines’ Top Talent Discovery in 1987 after captivating audiences in Palmolive’s…
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Campaign Spotlight
Milo A Day: Gymnast (1986)
MILO’s Olympic story was never just about sponsorship—it was about owning a cultural idea. After securing its association with the…
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Campaign Spotlight
This is A Tree (2019)
It takes 10 years for a tree to become mature enough to absorb pollutants in the air. However, it only…
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