“Liter of Light” is one of the defining campaigns in Philippine advertising history—not because it sold a product, but because it demonstrated how a brand could become the catalyst for a global social movement.
Created by BBDO Guerrero for Pepsi Philippines in partnership with the MyShelter Foundation, the campaign helped transform Illac Diaz’s solar bottle innovation into an internationally recognized movement, using Pepsi’s reach to bring worldwide attention, volunteers, and funding to communities living without electricity.
What began as a local sustainability initiative became one of the country’s most celebrated examples of purpose-driven creativity, proving that advertising could create impact far beyond communications.
CREDITS
Client: Pepsi Philippines
Agency: BBDO Guerrero
Art Director: Tim Villela
Copywriter: Raymund Sison
Art Director: Leah Mababangloob
Copywriter: Rachel Teotico
Art Director: Dennis Nierra
Strategic Planner: Cristina Buenaventura
