For Heart Evangelista, beauty is not about turning back time but embracing aging gracefully. Now, the global fashion icon and beauty entrepreneur brings one of her favorite skincare ingredients into the spotlight with the launch of LUXELLE’s newest PDRN Skincare Collection.
At the heart of the collection is PDRN (Polydeoxyribonucleotide), a regenerative ingredient derived from purified DNA fragments extracted from salmon sperm, also known as milt.
Sharing the same fundamental molecular building blocks as human DNA, purified PDRN is recognized for its biocompatibility and has gained attention in Korean aesthetic medicine for its potential to support tissue repair and skin rejuvenation.
With this innovation, LUXELLE aims to make advanced Korean skincare more accessible, bringing skin-renewing formulations into everyday beauty routines.
Heart’s secret to aging gracefully
“I have always been a fan of PDRN,” shared Heart, whose commitment to consistent skincare reflects her philosophy of embracing beauty at every age.
“You can see it from the texture of my face as the years go by… And I have been religiously putting it on my face… and it has been a miracle,” she added.
Designed to promote hydration, support the skin barrier, and improve the appearance of aging skin, the five-product collection introduces three skincare essentials: the PDRN Revitalizing Eye Gel (PHP 1,190), PDRN Skin Perfecting Glow Pads (PHP 1,200), and PDRN Dual Complex Renewing Ampoule (PHP 1,590).
Completing the range are two highly anticipated additions, the PDRN Barrier Repair Cream (PHP 1,290) and PDRN Tone-Correct Sun Defense (PHP 990), both set to become available in the market soon.
Together, the five products offer a more comprehensive approach to everyday skincare, from hydration and renewal to barrier care and sun protection.
Heart’s personal favorite is the Dual Complex Renewing Ampoule, formulated with 10,000 ppm PDRN and powered by 1.5 billion PDRNballsTM technology, an innovative encapsulation system designed to preserve active ingredients and enhance their delivery upon application.
“I’m very proud of this new line. However, my favorite is our Dual Complex Renewing Ampoule,” Evangelista shares.
More than another beauty trend, the collection embodies a philosophy close to her heart. “For somebody who is embracing aging but aging gracefully, this one is truly for you.”
For a simple place to start, the PDRN Trio (P3,980) brings together the Revitalizing Eye Gel, Skin Perfecting Glow Pads, and Dual Complex Renewing Ampoule 10,000 PPM.
Other curated sets include the PDRN Trio + Hyalu Spicule 100 (P5,270), PDRN Ampoule + Retinol (P3,080), and PDRN Ampoule + Microdart Roller (P5,089), offering different ways to personalize the skincare experience.
A new era of skin regeneration
LUXELLE officially unveiled its PDRN Skincare Collection on October 29, 2026, at Whitespace Manila, Makati City, through an exclusive launch event entitled “Skin Butter Reset Club.”
The launch marked another milestone in LUXELLE’s commitment to making science-led skincare and Korean beauty innovations accessible to Filipino consumers.
Because true beauty isn’t about stopping time. It’s about embracing it, beautifully.
Where to find LUXELLE PDRN
The first three products in the collection are available at LUXELLE kiosks in Glorietta 2 and 3/F The Mega Atrium, SM Megamall.
They are also available at MITSUKOSHI BGC, SPATIO – Opus Mall, LOOK at me – SM Aura Premier, The Landmark (Makati and Trinoma), and The SM Store (SM Makati, SM Megamall, SM Southmall, SM City Seaside Cebu, and SM City Clark).
Select Watsons branches include Eastwood, Greenhills GH Mall, Gateway Mall, SM City Baguio, SM City Fairview, SM Mall of Asia, SM City North EDSA – The Block, and SM The Podium.
Shop online through LUXELLE Official Stores on Shopee, Lazada, and TikTok Shop.
The PDRN Barrier Repair Cream and PDRN Tone-Correct Sun Defense will be available soon.
