Pokémon Pokopia is hitting the road in the Philippines through a mobile activation that brings Nintendo Switch 2 gameplay, Pokémon-themed photo opportunities and family activities to malls across Metro Manila and nearby areas.
The initial phase of the Pokémon Truck tour runs from October 2 to December 6, 2026, inviting fans to discover the world of Pokémon Pokopia through an experience designed for both first-time players and existing Pokémon enthusiasts.
Six Nintendo Switch 2 gaming stations form part of the activation, with four dedicated to Pokémon Pokopia and two offering a selection of other Nintendo games at featured stops. Staff guide visitors through the experience, helping newcomers and existing fans explore the games.
The experience extends beyond gameplay through a Pokémon Pokopia photo zone, a coloring corner and Pikachu meet-and-greet sessions. Visitors can also receive Pokémon Pokopia sun visors featuring various Pokémon designs as a keepsake from their visit.
The campaign is supported by Unicom Marketing’s new LED event truck in the Philippines. The activation demonstrates how an LED event truck can connect brand visibility with a more personal brand experience. The custom-built truck features LED displays, customized sticker branding and a space for activation engagement.
The LED truck also acts as a roving OOH billboard, travelling specific routes within Manila throughout the period.
“We’re bringing the Pokémon Truck to malls across Metro Manila so that as many people in the Philippines as possible can enjoy this experience,” said Shinsuke Kato, APAC Regional Director at The Pokémon Company.
The Philippine tour follows Pokémon Truck tours in Malaysia and Singapore, which welcomed more than 250,000 visitors combined.
For the latest tour locations, schedules and activity updates, visit the official Pokémon Philippines Facebook page.
