After scoring
The agency emerged the biggest winner in the Radio category by winning the most medals against all the Asian contenders.
Although the Best of Show for radio went to Y&R Malaysia’s “Brush” for Colgate, two more Philippine agencies scored in the category. DDB DM9 JaymeSyfu won a Bronze for the Vandol “Siren” radio spot and was a finalist for the Drixine “Beatles” radio commercial. BBDO Guerrero Ortega managed a finalist for the ChildHope public service radio spot called “Good Kids”.
Another big winner for the
TBWA\Santiago Mangada Puno won a Bronze in Print and a finalist in Poster for the Philippine Star Newspaper “
Team
Filipino director Marla Ancheta of Industria was selected to be among the Fabulous 4+ directors who showcased their films at the well-attended festival.
The inaugural Agency of the Year award, which was to the agency that won the most awards, went to Saatchi & Saatchi Singapore. The Network of the Year was JWT and the Advertiser of the Year went to adidas.
The ADFEST invited leading creative directors from all over the world to judge the over 5,1000 entries from more than 33 cities. On jury duty from the Philippines were David Guerrero as Radio jury president, Leigh Reyes in the Press & Poster Lotus jury and Joel Limchoc in the Print Craft and Design Lotus jury.
The four-day advertising festival hosted Asia’s largest gathering of admen from the region, with topnotch guest speakers like Donald Gunn of the Gunn Report, revered designer Stefan Sagmeister, and Tony Davidson of Wieden+Kennedy.