MANILA, PHILIPPINES – Founded in 1986 by Barbara Levy, the London International Awards (LIA) is a global creative awards festival recognizing excellence across 29 categories in all forms of media.
Now one of the world’s top five international creative awards, LIA convenes its juries each year in Las Vegas for on-site judging with no pre-screening. Entirely owned and operated by women, LIA remains a leading platform for celebrating groundbreaking ideas and the industry’s most accomplished creatives.
From September 25 to October 3, 2025, creative leaders and visionaries from around the world will gather at the Wynn Encore Hotel in Las Vegas, USA to judge entries from across the globe.
Throughout the year, LIA has announced its jury presidents and members, selecting each with careful thought and consideration to ensure the strongest practitioners sit on the panels.
“Every year, the jury members are high-profile professionals from diverse communities internationally; each accomplished in their field and acclaimed by their counterparts in the industry. Having a diversified jury across the world – companies, networks, holding companies, independent companies to clients means having different points of view that would eventually lead to the best work being funneled through,” LIA said.
Each category will be led by a Jury President alongside an esteemed panel of experts. Of the 179 jurors, 27 come from Asia, including three from the Philippines.
- Non-Traditional: Jao Bautista, Executive Creative Director, Propel Manila, Philippines
- Evolution and Creative Use of Data: Rey Tiempo, Chief Creative Officer, Minotaur, Philippines
- Pharma & Medical: Sara Badr, Creative Director/Consultant, Manila, Philippines
2025 LIA Jury from Asia
Ambient & Activation | Billboard | Poster | Print
- Sara Eid, Regional Creative Director, Serviceplan Arabia, Saudi Arabia
- Jung A Kim, Chief Creative Officer, INNOCEAN, Korea
Audio & Radio
- Paul Chan, Chief Creative Officer, Cheil Hong Kong, Hong Kong
Branded Content and Branded Entertainment
- Peter Khoury, Regional Chief Creative Officer, TBWA\Asia, Singapore – Jury President
- Nopparath “Mint” Eksuwancharoen, Executive Creative Director/Head of Art, Sour Bangkok, Thailand
- Yuichi Kitada, Group Creative Director, Dentsu Inc., Japan
Creative Strategy
- James Keng Lim, Creative Director (APAC), Burson APAC, Singapore
- Menaka Menon, President / Managing Partner – Growth & Strategy, DDB Mudra Group, India
Creativity In B2B and Transformative Business Impact
- Bill Yom, Chief Creative Officer, Jung von Matt Hangang, Korea
Creativity In Media
- Maggie Yang, Managing Director, Zenith Media Taiwan, Taiwan
Creativity In PR
- Mohamed Bareche, Executive Creative Director, Havas Paris & Middle East, United Arab Emirates
- Tetsuya Honda, CEO, Honda Office, Japan
Design and Package Design
- Naonori Yago, Art Director, SIX Inc., Japan
Digital and Use of Social Media & Influencers
- Thomas Hong Tack Kim, Chief Creative Officer, Paulus, Korea
Evolution and Creative Use of Data
- Shinichi Kobayashi, Executive Creative Director/Digital Growth Officer, ADK, Japan
- Rey Tiempo, Chief Creative Officer, Minotaur, Philippines
Health & Wellness-Craft and Pharma & Medical-Craft
- Swati Bhattacharya, Global Head, Godrej Creative Lab, India
Music & Sound
- Kurt Pan, Audio Producer, CODA Studio, China
Non-Traditional
- Jao Bautista, Executive Creative Director, Propel Manila, Philippines
- Reed Collins, Chief Creative Officer, APAC, Ogilvy, Hong Kong Special Administrative Region of China
- Maiya Kinoshita, Creative Director, TBWA\Media Arts Lab, Japan
Pharma & Medical
- Praful Akali, Founder / Managing Director, Medulla Communications, India
- Sara Badr, Creative Director/Consultant, Manila, Philippines
Production & Post-Production and Music Video
- Nayla Chacra, Head of Post-Production, Optix ME / Executive Producer, Prodigious ME, United Arab Emirates
- Maho Ikeda, Producer, AOI Pro. Inc., Japan
TV & Cinema and Online Film
- Thasorn (Pete) Boonyanate, Chief Creative Officer, BBDO Bangkok, Thailand
- Umma Saini, Director – Creative & Content, PhonePe, India
Check out the complete list of the LIA 2025 jury here.
adobo magazine is an official media partner of LIA 2025.
