adobo Talks POV

adobo Talks | Jollibee and McDonald’s, “Ingat Angat Tayong Lahat”

  • Margot Torres , Managing Director, McDonald’s Philippines
  • Francis Flores, JFC Philippines Country/Regional Marketing Head and Jollibee Philippines Marketing Head

#adoboTalks: For the first time in history, JFC Philippines Country/Regional Marketing Head and Jollibee Philippines Marketing Head Francis Flores and McDonald’s’s Philippines Managing Director Margot Torres, join each other in one (virtual) stage in an #adobomagazine exclusive. We go behind the scenes as the two reflect on the making of the one-of-a-kind campaign that is bigger than any brand.

What does it take for age-old rivals to unite and collaborate? Only a worthy cause. The recent inter-brand “Ingat Angat Tayong Lahat” campaign for Task Force T3 features brands that are usually neck and neck against each other rallying for the country’s recovery—most notably, the country’s top fast food chains #Jollibee and #McDonald’s.

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