#Events: adoboTalks presents: Defying the Impossible: How Smart + BTS are Bringing the Experience to their Consumers.
In Smart’s “Live Your Passion with Purpose” campaign, world’s biggest boyband BTS can be seen on different versions of the impossible staircase. The whole campaign is symbolic of defying the impossible and it aims to spread this as its message to its consumers. Because the global pandemic has changed the way people live entirely, new experiences aren’t as accessible to the everyday Filipino. Smart recognizes this and aims to bring the experience to the consumer — wherever they may be.