The most effective marketing works in the region have been narrowed down to 121 finalists, with the winners to be announced at the 2026 APAC Effie Awards Gala in Singapore on 25 September.
The finalists underwent two rounds of judging by an expert jury comprised of over 200 senior advertising and marketing professionals across Asia Pacific, emerging across 44 categories which include new additions such as International Marketing and Brand Integration & Entertainment Partnerships.
Hailing from 13 territories in Asia Pacific, India leads the pack with 26 finalists, Singapore with 22 finalists, and Australia with 18 finalists. Based on the finalists, Leo holds the lead for Agency Network, with Leo Mumbai in the lead for Agency Office. McDonald’s is currently ahead of competitors for Brand and Marketer with 9 finalists.
The jury was led by Awards Chairperson Danielle Jin of Visa APAC, and 9 Heads of Jury – Amrita Randhawa of Publicis Groupe Singapore & SEA, Bernard Cheng of Netflix SEA, Cheryl Goh of Grab, Dheeraj Sinha of McCann India, Kenneth Lim of Singapore Tourism Board, Natalie Lockwood of National Australia Bank, Shaun Tay of THE SHOUT GROUP, Tuomas Peltoniemi of Accenture Song, and Vishnu Mohan of DEPT.
Chairperson Danielle Jin commented, “These 121 finalists have proven that they belong amongst the best in Asia Pacific. Our judges were looking at cases that push the bounds of effectiveness, creativity, strategy, and importantly generate remarkable results. The competition has always been keen, and this year is no exception. I’m grateful to all our judges for devoting their time and expertise in evaluating the cases, and our Heads of Jury who, with me, had the difficult but important task of making the final call in deciding who will stand on stage as Effie winners come September.”
The APAC Effie Awards honours marketing works that have met the stringent judging process in demonstrating results in meeting strategic objectives. The competition continues to champion marketing effectiveness in the region.
The full list of 2026 finalists can be viewed here. Winners will be announced at the Awards Gala on 25 September at the Four Seasons Singapore, more details here. For the latest competition updates, visit apaceffie.com.
