LAS VEGAS, USA – Dela Cruz Ogilvy (Puerto Rico)‘s groundbreaking campaign, “Glowing Relief” takes home the Grand LIA in Pharma & Medical at the 2025 London International Awards.
Recognizing the very best communications, experiences and innovations in the highly regulated pharmaceutical and medical industry, the category honors work that raises awareness, motivates treatment and drives impact. The jury, led by Jury President Lauren Naima, EVP, Managing Director & Executive Creative Director of Eversana Intouch New York, also awarded six Gold, eight Silver and eight Bronze Statues, alongside seven Finalists.
Glowing Relief by dela Cruz Ogilvy Puerto Rico, Alivia Health, Farmacias Plaza
The campaign “Glowing Relief” introduces glow-in-the-dark medication labels by Alivia Health and Farmacias Plaza to enhance patient safety in Puerto Rico. Designed to prevent medication errors among elderly and visually impaired patients, the initiative offers a simple yet powerful solution for safer use even during power outages.
CREDITS
Entrant: de la Cruz Ogilvy, Puerto Rico
Brand: Alivia Health
Title: “Glowing Relief”
Client: Alivia Health, Puerto Rico
Corporate Name of Client: Alivia Health
Chief Executive Officer / President: Hari Sabnani
Managing Director: Nabila Vallés
Chief Marketing Officer: Hilda Rodríguez
Agency: de la Cruz Ogilvy, Puerto Rico / Ogilvy Health, New York
Agency President: Carlos Thompson
Chief Executive Officer, Ogilvy Health: Mario Muredda
Creative Chairman: René de la Cruz
Global Chief Creative Officer: Liz Taylor
Global Deputy Chief Creative Officer: Joe Sciarrotta
Chief Creative Officer, LATAM: Keka Morelle
Chief Creative Officer, NA – Ogilvy Health: Renata Maia
Chief Creative Officer: Sebastián Bullorini
Creative Director: Jacint Sotorra
Senior Copywriter: Jorge Chafey
Senior Art Director: Byron Poveda
Art Director: Julián Forero
Heads of Art: Andrés Vergara, Andres Cifuentes
Head of Production: Carlos Escriva
Producer: Cármen Díaz
Music Producer: Luis Keru Ortiz
Project Manager: Alma Colón
Content Manager: Sergio Tirado
Content Producer: Axel Santiago
Digital Connections Manager: Mónica Escribano
Vice Presidents: Francisco de la Cruz, Jan de la Cruz
Chief Strategy Officer: Thais Frazao
Strategy Director: Santiago Bueno
Head of Media Investment & Corporate Strategy in Media: Marirose Acevedo
Brand Strategist: Enrique García
Account Supervisor: Raquel Cordero
Production Companies: Celeste Films, Montevideo / Whisky Films, Bogotá
Managing Director (Production): Mathi Esmoris
Director: Ale Damiani
1st Assistant Director: Iván Rodríguez
Executive Producer: Andrea Díaz
Director of Photography: Marce Damiani
Designer: Flaky Rodríguez
Art Director: Amanda Quiñones
Sound Design Company: Agosto, Lima
Managing Director: Claudia Incio
Producer: Kevin Norris
Sound Designer: Dennis Casanova
Sound Engineer: Charly Garcia
Packaging Manufacturing Company: Pakmarkas, Lithuania
Sales Projects Manager: Paulius Masiulis
Head of Sales: Jaro Žamoit
Marketing Strategist: Egidijus Šatas
Asia in Pharma & Medical
Meanwhile, Ogilvy Shanghai added a Silver LIA on their metal haul at LIA with a win on the Unbranded: Pharmaceuticals and Vaccines Campaign subcategory for “The Bedroom,” “The Hotel Room,” “The Living Room,” – the agency’s work for Viatris. Godrej Creative Lab‘s “The Naga Saint Eye Test” is bringing home a Bronze and a Silver LIA for being recognized at the Branded: Education and Services and Social Responsibility/Awareness, respectively.
adobo magazine is an official media partner of LIA 2025.
