PHILIPPINES – JULY 25, 2011 – Social applications and games developer ThumbMOB has launched Vuclip, the world’s largest independent mobile video service, in the Philippines, one of the most video- and mobile-savvy markets in the world.
Vuclip indexes videos from YouTube, Metacafe, Dailymotion and other video sites, making them searchable and viewable via the mobile web at m.vuclip.com. Vuclip is now the fourth largest mobile site in India after Google, Facebook and Yahoo!, and is present in the Indonesia, Singapore and Malaysia markets.
Every day Vuclip delivers more than 12 million videos to viewers in over 200 countries – with over 360 million videos viewed globally every month.
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From left: Jaime Ocampo, ThumbMOB co-founder & head of Product Development; Patricia Mulles, ThumbMOB founder & CEO; Nickhil Jakatdar, Vuclip co-founder & CEO; Ashwin Puri, Vuclip VP Business Development & MD SEA; Judith Coley, Vuclip VP Marketing; and Victor Ocampo, ThumbMOB co-founder & head of Business Development.
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“With Vuclip, we are confident that Filipinos will be able to satisfy their huge appetite for videos instantaneously, wherever they are, and participate in the growing global phenomenon of mobile video viewing,” said Patricia Mulles, ThumbMOB founder and CEO.
“Already, without any promotion, there are over 350,000 Filipinos using Vuclip to watch videos on their mobile phones,” said Nickhil Jakatdar co-founder and CEO of Vuclip.
Vuclip’s transcoding technology matches video to any mobile device, whether feature phone, smartphone or tablet, no downloads required. For higher-end phones Vuclip also offers progressive streaming and HD-quality videos. Users can share videos via Facebook, Twitter or SMS directly from Vuclip’s page.
On Vuclip consumers enjoy the best in international and local video content by blending algorithmic results for the most popular and trending videos globally. In the Philippines, official channel partner ThumbMOB curates relevant, local and branded videos that they know Filipinos will enjoy. ThumbMOB and Vuclip will work together to make local and regional content through partnerships with content owners and TV networks.
Local advertisers are already exploring ad placement possibilities on Vuclip, which include straightforward placements of banners and multiple ad units on the Vuclip site, 15-second pre-roll ads and sponsorship of special channel with exclusive content.
Users can be targeted based on device, time of day and type of content accessed. More demographic information will be available once carriers start sharing APIs. There are likewise plans to run consumer surveys on a country level.
In the past two months, Vuclip has been releasing its monthly video insights. Branded content that have gone viral on Vuclip included Dtac Thailand’s “Disconnect to Connect” TVC and Corning’s “A Day Made of Glass”, showing that users will share branded content that is interesting and relevant. View video insights at www.vuclip.com/videoinsights.html.
Vuclip will be available on all three mobile telecommunication carriers in the Philippines through special data plans starting at P10 for two hours of unlimited video access.
For more information, visit vuclip.com or www.thumbmob-inc.com for more information.
