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Awards: APAC Effie Awards names DKSH’s Nicole McMillan as 2022 Chairwoman

SINGAPORE — Effie Asia Pacific is delighted to announce that Nicole McMillan, Vice President FMCG Hong Kong and Group Marketing for DKSH, has been appointed as the 2022 Awards Chairwoman.

An internationally renowned marketing executive, Nicole has almost 2 decades of experience in driving the world’s most valuable brands in regional and global roles with a focus on consumer goods. A change agent and driver of growth strategies in complex and emerging markets with an innate dissatisfaction with the status quo in her DNA, Nicole is naturally drawn to transformation and progression in herself and those that she leads. Prior to joining DKSH in August 2020, she spent the previous 12 years in various senior roles in Mars, based in Australia, Hong Kong, and Singapore.

Nicole McMillan, Vice President FMCG Hong Kong and Group Marketing for DKSH

No stranger to the APAC Effies, Nicole was previously Head of Jury for the 2017 edition of the Awards. She is a sought-after and internationally renowned keynote speaker, jury chair, and finalist of the prestigious Telstra Business Woman of the Year Asia award. In June 2020, she was honoured in Campaign Asia-Pacific’s Power List 2020 as one of the 50 most influential and purposeful marketers. She is also a board member of The Marketing Society in Hong Kong and a member of the Australasian Advisory Board of the Ehrenburg Bass Institute for Marketing Science.


On her appointment, Nicole said, “I am absolutely thrilled to accept the position of APAC Effie Awards Chairwoman 2022. The Effies have established itself as the premier marketing industry awards through a legacy of celebrating brilliant work that delivers results against critical brand and business metrics. As we all know this is not an easy thing to do, so I look forward with great anticipation to working with my peers to best recognise some of APAC’s finest and brightest talent whom have unlocked the key to the world’s most effective marketing campaigns.”

In its ninth edition, the APAC Effie Awards continues to lead, inspire and champion marketing effectiveness by honouring the region’s best-in-class campaigns. Globally recognised by agencies and clients alike as the gold standard for marketing effectiveness, the call for entry for this distinguished award is now open, with entries being accepted till March 2022.

To download all entry materials, visit

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