MANILA, PHILIPPINES — BBDO Guerrero’s The Dissolving Bottle project has been shortlisted for the Future Impact category at the 2021 D&AD Awards. The recognition makes BBDO Guerrero the only Philippine agency to make the cut.
Tim Lindsay, Chairman at D&AD, said: “It is inspiring to see such a vast amount of incredible work submitted to this year’s awards, despite the challenges that have been placed upon the industry during the pandemic. This year’s full shortlist exemplifies the resolve of the creative community and presents the very best in global talent.”
D&AD is a prestigious non-profit international creative show, joined by renowned creative industry leaders worldwide. Work submitted into the Future Impact category are designs and initiatives recognized for their potential to benefit society. Entries in the category are developed by brands, nonprofits, individuals, organizations, or students.
The Dissolving Bottle is an open-source redesign for shampoo bars to make it more intuitive for consumers to opt for zero-waste shampoo products. The project’s vision is to reduce plastic waste and help sustain the environment. For more information, see www.thedissolvingbottle.com
D&AD Awards announces its Pencil winners on May 26th and 27th.