Awards News

Awards: Dentsu, Hongik University, and FCB take home a total of 4 Golds for Asia at the 2020 Clio Awards

MANILA, PHILIPPINES — The Clio Awards, the premier international awards competition for the creative business, today announced their winners across all categories and mediums. Asia joins this roster of winners, taking home four Gold Awards for showcasing the best of Asian creativity on the world stage.

Dentsu’s winning entry, ‘Pocky THE GIFT‘, was created for Ezaki Glico Co., Ltd. to give young adults a new way to share and enjoy Pocky sticks. The campaign received two Gold Awards, namely for Brand & Corporate Identity and Packaging. 

To tap into the target group, dentsu created a simple, colorful, and stylish new packaging— for exclusive use at upscale shops and sales outlets. This strategy allowed them to repackage Pocky as a fashionable gift item.


Meanwhile, Hongik University from Sejong-si, South Korea received a Gold Award for ‘Re-route Billboard‘ which was entered for Korea’s Ministry of Land, Infrastructure and Transport’s Naver App. The film, which addresses the serious issue of drivers speeding around school zones in Korea, was submitted to the medium: Student Out of Home.

The campaign installed used smartphones on billboards and placed them around schools. Around the time kids would go in and out for their classes, these billboards utilize the Naver App to create artificial traffic. This signals all the navigation systems to reroute vehicles to avoid the roads around schools and, in turn, avoid vehicle-related accidents or mishaps.

In addition, FCB also earned a Gold Award for their work on ‘The Punishing Signal.’ Created for the Mumbai Police and submitted to the medium: Experience/Activation under the category ‘Guerrilla‘, the film tackles the problem of noise pollution on the city’s road.

In this campaign, special decibel meters were connected to traffic signals across Mumbai. When honking exceeded 85 dB, the countdown timer would reset itself, forcing the people to wait longer at the signal. This is meant to ‘punish’ them for their impatience as it’s implied that when they honk more, they also have to wait longer as a consequence.


Agency NetworkDentsu
Holding CompanyDentsu
Production CompanyPEN.Inc., Tokyo
Advertiser BrandEzaki Glico Co., Ltd., Osaka
Advertising AgencyDENTSU INC., Tokyo
Entrant CompanyDENTSU INC., Tokyo
Production Company (additional)Creative Power Unit, Tokyo
Printing CompanyDai Nippon Printing Co., Ltd., Tokyo
Printing CompanyBIKO Co,Ltd, Tokyo
Creative DirectorYoshihiro Yagi / DENTSU INC.
Art DirectorYoshihiro Yagi / DENTSU INC.
CopywriterHaruko Tsutsui / DENTSU INC.
DesignerTaiji Kimura / PEN.Inc.
DesignerHaruko Nakatani / Creative Power Unit
DesignerSatomi Okubo / DENTSU INC.
Printing DirectorTakeshi Nishimura / Dai Nippon Printing Co., Ltd.
Printing DirectorTaichi Ogisaka / BIKO Co,Ltd
DesignerMinami Otsuka / Creative Power Unit
DesignerHirono Matsunaga / DENTSU INC.
Account ExecutiveKazuya Onaka / DENTSU INC.
Executive ProducerYoshitaka Nakano / DENTSU INC.



Entrant CompanyHongik University, Sejong-si
SchoolKyunghee University, Seoul
SchoolSmithtown Christian School, New York City
SchoolAsia Pacific International School, Seoul
SchoolSeoul International School, Seongnam-si
SchoolCrean Lutheran High School, California
SchoolChristian Sprout International, Yongin-si
SchoolBig Heart Christian School, Yongin-si
SchoolBodwell High School, Vancouver
SchoolSchool of Visual Arts, New York City
StudentHyeongjin Noh / Hongik University
StudentKyungeun Park / Hongik University
StudentSeohyun Hwang / Kyunghee University
StudentJunsang Cho / Smithtown Christian School
StudentRin Choi / Asia Pacific International School
StudentDonghyun Han / Seoul International School
StudentYirang Jung / Crean Lutheran High School
StudentChaemin Kim / Christian Sprout International
StudentClaire Seoyeon Kim / Seoul International School
StudentJiwoo Lee / Big Heart Christian School
StudentChanjin Yoon / Bodwell High School
Educational InstructorSungkwon Ha / School of Visual Arts



Agency NetworkFCB
Holding CompanyIPG
Production Company30ML Ideas Productions, Mumbai
Advertiser BrandMumbai Police, Mumbai
Advertising AgencyFCBIndia Advertising LLP, Gurugram
Entrant CompanyFCBIndia Advertising LLP, Gurugram
Global Chief Creative OfficerSusan Credle / FCB
Worldwide Creative partnerFred Levron / FCB
ChairmanRohit Ohri / FCB
Chief Creative OfficerRobby Mathew / FCB Interface
Chief Executive OfficerJoemon Thaliath / FCB Interface
Executive Creative DirectorRakesh Menon / FCB Interface
Creative DirectorMukesh Jadhav / FCB Interface
Senior Vice PresidentShailesh Gupte / FCB Interface
Art DirectorMukesh Jadhav / FCB Interface
Art DirectorMayuresh Vengurlekar / FCB Interface
CopywriterRavi Ananthan / FCB Interface
Copy AssistanceSiddharth Kutty / FCB Interface
DirectorAkshay Nair / 30ML Ideas Productions
Agency ProducerAlpa Jobalia / FCB Interface
Agency ProducerMazhar Khan / FCB Interface
ProducerSukirth Rao / 30ML Ideas Productions
ProducerArchana Sarkar / 30ML Ideas Productions
ProducerShwetabh Mishra / 30ML Ideas Productions
EditorRupesh Gor / FCB Interface
EditorDipti Ronghe / FCB Interface
Account ExecutiveSudarshan Karandikar / FCB Interface
Account ExecutiveOmkar Kulkarni / FCB Interface
MediaDhruv Jha / UM Lhodestar
MediaAmit Raina / Um Lhodestar
Corporate Communications ManagerArushi Phillips / FCB Interface
Co-ordinationPratik Mhatre / FCB Interface
Co-ordinationPrashant Pawar / FCB Interface
Co-ordinationjeeJaiee Thakur / FCB Interface
Co-ordinationAhel Maswood / FCB Interface
Co-ordinationYogesh BHusare / FCB Interface
Co-ordinationPurbali Mukherji / FCB Interface
Co-ordinationVishnu Sudarshan / FCB Interface

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