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IMMAP Summit aims for ROI

MANILA, AUGUST 26, 2013-This year, the annual Internet and Mobile Marketing (IMMAP) Summit 
will focus on driving home return on investment (ROI) during the two-day event set to happen on August 29 to 30 at the Power Plant Mall, Rockwell Center.
 
The 7th IMMAP Summit will focus on utilization of digital to boost businesses through digital marketing and 
secure ROI. The summit includes panel discussions on how digital drives the brand strategies and attain business results.
 
Keynote speakers are Ruth Stubbs, CEO of iProspect and Digital Media Asia Pacific, Aegis Media to discusss ‘Performance Marketing’; and Eugenio “Gabby” Lopez III, ABS-CBN Corporation chairman of the board. Lopez will talk about “’The Power of Celebrity in a Twitter World”. Also speaking at the event are Media Corporation digital enterprise head and Third Space Consulting CEO Nick David Fawbert; Dejan SEO director Dan Petrovic; DM9 JaymeSyfu chairman and CCO Merlee Jayme; The Bull Runner’s Jaymie Pizarro; TNS Philippines digital and mobile life lead Lester Sualog; Smart Communications digital media group head Leah Besa-Jimenez; Mobext Philippines CEO Arthur Policarpio head of Mobext Asia-Pacific; PurpleClick Media managing director Stanley Tay; Outbrain’s director of Brands & Agencies Southeast Asia Timi Siytangco; Robin Leonard, CEO of ALLFamous Digital; OgilvyOne APAC vice president Will Adeney; Globe Telecom Inc. head of Mobile Advertising Bela Gupta D’ Souza; Google Philippines country manager Narciso Reyes; MRM-Manila deputy executive creative director Budgette Tan; Innity head of sale Kelvin Ho; Ralph Manalo Wunsch, founder of MetroDeal Philippines, True Logic Inc.; marketing director Clayton Wood and Joe Nguyen, Comscore Inc. APAC senior vice president. 
 
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