Japan won its second Grand Prix of the year Tuesday night, when JWT Japan received a Media Grand Prix for its memorable campaign ‘KitKat Mail 2009.’ In cooperation with Japan’s National Post, the Nestle effort was timed around a specific week when university acceptances (or rejections) focus attention on mailboxes around Japan.
Japan also won a Gold Media Lion for Dentsu Tokyo/Robot Communications’ music campaign ‘Wish I Could Be True to Myself.’ Other Gold Media Lions included prominent campaigns such as Whopper Sacrifice (Crispin, Porter + Bogusky), the Trillion Dollar campaign for The Zimbabwean (TBWAHuntLascaris Johannesburg), and ‘Best Job in the World’ (CumminsNitro Brisbane).
Asia won no Silver Media Lions, but did very well in Bronze. The Philippines received its first Lion this year for Universal McCann’s branded content film "Botelya", which received a Bronze for Best Use of Cinema. India led Asia’s haul with five Bronze Media Lions; Japan won two more Bronzes, and Thailand, Korea, Hong Kong and China received one each.
Dentsu Tokyo was named Media Agency of the Year, adding to the celebratory mood for Japan.
In the Young Lions Media Competition, Gold went to Australia’s team, made up of Lauren Cassar (Communications Strategist) and Tristan Burrell (Media Planner), both from Universal McCann.
