It was a great evening for South Africa Tuesday night, as the nation received not one but two Grand Prix at the Cannes Lions’ second awards night.
The Radio Grand Prix Campaign Lion went to Network BBDO Johannesburg, for three radio spots created for Virgin Atlantic — the unanimous choice, according to JWT Manila’s Dave Ferrer, who served on the jury. Meanwhile, the Outdoor Grand Prix Campaign went to a globally acclaimed series for ‘The Zimbabwean’ newspaper, created by TBWAHuntLascaris Johannesburg. The latter campaign also received an individual Outdoor Gold Lion for its Trillion-Dollar Flyers.
India won its first Radio Lion ever: a Bronze, to Rediffusion Y&R Mumbai, for its ‘Vandana’ child literacy radio ad for American India. That was also Asia’s sole Radio Lion. Other Radio Lions winners were DeVito/Verdi New York (1 Gold Campaign Lion), DDB Chicago and Grey Istanbul (1 Silver Lion each), and 11 single and scampaign Bronzes.
The metal that didn’t go out in Radio flowed to Outdoor, where unusual executions received the jury’s nod. Leo Burnett Toronto received a Gold Campaign Lion for its James Ready Beer “Share Our Billboard” campaign. Gold Campaign Lions were also awarded to DDB Dusseldorff (Ikea) and CLM BBDO Boulogne-Billancourt (Alka Seltzer), Marcel Paris (Fiat), DDB Paris (Greenpeace), and Ogilvy Stockholm (UN fundraising for victims of the war in Georgia).
Asia’s sole Outdoor Gold went to Dentsu Japan, for Melody Road (Dunlop tires), a road safety campaign that uses the actual road as its medium. This innovative campaign was already a standout at ADFEST.
Silver Lions also went to Guangzhou Newsun/JWT Advertising (Huawei waterproof mobile), JWT Shanghai (Campaign Lion for the ADFEST-winning Shan Sui ads), JWT Singapore (Campaign Lion, WWF), O&M Mumbai (Campaign Lion, Van Melle Sour Marbels) and O&M Beijing (Campaign Lion, New Citizen program).
Bronzes were awarded to Lowe Shanghai (OMO Laundry Detergent “Desert”), Leo Burnett Mumbai (3 singles for Bajaj Exhaust Fans), Publicis Mumbai (L’Oreal ‘Shade’), EuroRSCG Singapore (3 singles for Nikon S60), and Ogilvy & Mather Bangalore (Don’t Drink & Drive, Foster’s), Lowe & Partners Kuala Lumpur (Ikea Malaysia), BBDO-Proximity Malaysia (Art Against Drunk Driving), and ADK Tokyo (Ikea). McCann Worldgroup Causeway Bay received a Bronze Campaign Lion (Nike Hongkong ‘Paper Battlefield’).
