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Awards: Serviceplan Germany takes Agency of the Year at New York Festivals Advertising Awards

NEW YORK, USA — The New York Festivals® Advertising Awards announced the 2022 Special Industry Award recipients.

Each year, New York Festivals honors those companies whose multi-awarded campaigns have demonstrated innovation and creativity with NYF’s Special Industry Awards. This esteemed award is the ultimate recognition honoring holding companies, networks, and agencies whose cutting-edge work inspired and engaged consumers while creating brand affinity.

The 2022 Industry Award winners are selected by the number of top-scoring entries that earn trophies within the competitions based on scores determined by the New York Festivals in-person Executive Jury.


Impressive cutting-edge work and innovation earned Serviceplan Germany triple accolades for 2022, Agency of the Year, Independent Agency of the Year, and Regional Agency of the Year/Europe. This special industry honor is awarded to the non-networked agency that obtains the highest score for creative entries in all of New York Festivals Advertising Awards competitions across all mediums.

“Serviceplan Germany being named Agency of the Year, Independent Agency of the Year, and Regional Agency Europe by New York Festivals 2022, makes this our most successful year at New York Festivals to date. It means a lot to continue to be recognized by the NYF Industry Awards: prestigious awards that are globally renowned for recognizing creative work that pushes creative boundaries within the industry,” said Alex Schill, Global Chief Creative Officer, Serviceplan Group.

VMLY&R earned Global Network of the Year. This stellar honor is awarded to the advertising agency network that earns the highest score for entries in all mediums and produces the highest caliber of top-scoring creative work within the competition.

“I’m so proud of the teams and the effort that has gone into all this amazing work over the past year. Earning 2022 Global Agency Network of the Year and Regional Agency of the Year for both North America and APAC from the New York Festivals is absolutely the icing on the cake. It takes passion and drive, and teams trusting and pushing each other. It also takes brave clients — I’m happy we work with so many — and thank them because they share these honors with us, too,” said Debbi Vandeven, Global Chief Creative Officer at VMLY&R.

WPP was honored with the 2022 Holding Company of the Year Award. This prestigious honor recognizes the holding company that earned the highest combined score for all entries in all mediums, calculated from all points earned by its networks and agencies.

Spinneys Supermarket, the multinational supermarket chain in the United Arab Emirates, Egypt, Qatar, Lebanon, Oman, and Pakistan; the Lebanese Breast Cancer Foundation, a non-profit, awareness, educational, fundraising initiative; and AUMBC Hospital, the most trusted and respected healthcare provider in Lebanon and the region earned the honor of Global Brand of the Year. Their fearless commitment to creating awareness about breast self-exam is illustrated in the Best of Show winning campaign, “The Bread Exam” created by McCann Paris. The life-saving campaign provided women with an option to share information about self-checking and avoid the cultural taboos that prevented Lebanese women from talking openly about their bodies via demonstrating the steps of a breast self-exam through the act of kneading and pressing dough.

Regional Agency of the Year is a Special Industry Award that honors an advertising agency that earns the highest score for entries in all mediums within their region.

The 2022 Regional Agency of the Year Awards:

  • Asia Pacific – VMLY&R India
  • Europe – Serviceplan Germany
  • Latin America – Wunderman Thompson Argentina
  • MENA – Keko FZ LLC Dubai
  • North America – VMLY&R

New York Festivals is recognized worldwide as a touchstone for global creative excellence in advertising and marketing communications.

To view the 2022 New York Festivals Advertising Awards winners gallery, visit 2022 Winners.

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