ASIA-PACIFIC – SINGAPORE – APRIL 12, 2011 – Euro RSCG Singapore has been named agency of record for the BOSCH brand in the brand portfolio of BSH Home Appliances Pte Ltd., following a competitive pitch against three other agencies. There is no incumbent agency for the account. MPG, another Havas agency, has been tasked to handle media duties.
Tasked with developing integrated communications across online and offline channels for a variety or products in Singapore, Malaysia, and other Southeast Asian countries, Euro RSCG will run the regional business out of the Singapore hub. Products included in the brief are all major domestic appliances out of the Bosch range.
"Following the win of Kalbe’s Hydro business in Indonesia last week, adding a brand like Bosch to our Southeast Asia portfolio is another great achievement for the team," said Matthew Fanshawe, Managing Director, Euro RSCG Asia Pacific.
“Bosch is known for its innovative approach and commitment to energy-efficient home appliances – and this is increasingly important to consumers. Our goal is to use creative business ideas to create a better future, and we’re fired up to be working with a brand like Bosch that share this vision,” said Andrew Crombie (pictured), CEO, Euro RSCG Singapore & Malaysia.
Sven Szesny, Director, Marketing and Business Development, BSH Home Appliances Pte Ltd., said, “We feel the new ideas Euro RSCG have brought to us will significantly lift our brand’s presence and cement Bosch as the ultimate benchmark of quality, resource efficiency and performance in home appliances.”
