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Awards: White Square International Advertising Festival announces 2021 winners!

MINSK, BELARUS – On June 11 the Award Ceremony of the winners of one of the largest creative events in Europe – International Advertising Festival White Square this year was the first time held in combined online / online format. Headliners of the business program were presented by creative directors both of networks and local agencies from more than 25 countries of the globe, holders of numerous festival awards including more than 400 Cannes Lions in total. Most of them were jury of the festival this year.

At White Square 2021 7 international jury line ups worked in the format of online conference: Creative, Branding, Marketing, Digital, Media and Mass Media jury. Grand Prix of the festival was decided by Grand Jury represented by jury Chairmen of main line-ups. 

This year 901 entries from 25 countries competed for festival awards in contest categories: Creativity, Branding, Marketing, Marketing Effectiveness, Media, Digital and Craft

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Congratulations to the winners!

Grand Prix

Apartmenteka, agency Instinct, Russia

Vivienne Sabó is changing views, agency SOCIALIST, Russia

 

Special Prize from Grand Jury: Green Square

Birds Will Be Back, agency Havas Turkey

 

CREATIVE

  1. FILM 

F1 TV / Screens 

Gold

Food Waste Apocalypsis, agency Instinct, Russia

 

Silver

George from 1973, agency Leo Burnett Moscow, Russia

An Inspired Pigeon, agency Voskhod, Russia

 

Bronze

Separation, agency Havas Creative Group Russia

 

Short-list

Tele2 mobile internet “Follow yourself”, agency NOT PERFECT RIGA, Latvia

 

F2 Online 

Silver

Snickers Crisper Fest, agency BBDO Moscow, Russia

I don’t buy it Act 1, agency Marvelous LLC, Russia (moved from F3 Film for non-profit / charity)

 

Bronze

George from 1973, agency Leo Burnett Moscow, Russia

Do what only you can do, agency Voskhod, Russia

I don’t buy it Act 3, agency Marvelous LLC, Russia (moved from F3 Film for non-profit / charity)

 

F3 Film for non-profit / charity 

Gold

Police Cartoons, agency Zebra Hero, Russia

 

Bronze

Disappearing Stories, agency Mozga Studio, Russia

Dolphin – Movie, agency Re:evolution / emg, Russia

 

Short-list

How many times to repeat? Dementia – Aggression from series of entries How many times to repeat? Dementia, agency MOVIE, Russia

 

  1. OUTDOOR 

O1 Billboards 

Bronze

• New Year wish, agency AIDA Pioneer, Belarus

 

O2 Posters 

Gold

The Last Spark of Communism, agency White Rabbit Budapest, Hungary

 

Silver

Shot on a Miele oven, agency Serviceplan Russia

 

O4 Ambient 

Silver

Hayrat, agency Havas Turkey

 

Bronze

The Self-Exam Mannequin, agency White Rabbit Budapest, Hungary

 

O6 Outdoor for non-profit / charity 

Bronze

The Punch, agency ART UNION, Russia

 

  1. PRINT 

P1 Print 

Silver

GEORGIA BY POST, agency REDBERRY, Georgia

 

Bronze

Sports Notes_Run from series of entries Sports Notes, agency GForce/Grey, Kazakhstan

 

Short-list

The Prescription, agency 19/84, Russia

 

P2 Publications 

Bronze

Ad Moms, agency Possible Group, Russia

 

  1. RADIO & AUDIO 

R1 Radio & Streaming 

Gold

World’s Smartest Radio Spot, agency Publicis Emil Turkey

 

Bronze

deliver the goods, agency proof., Bulgaria

 

R2 Innovation in Radio & Audio 

Gold

Birds Will Be Back, agency Havas Turkey

 

Silver

Laundry Records, agency Serviceplan Russia

 

Bronze

Speed Limited Radio Spots, agency Publicis Emil Turkey

 

  1. INTEGRATED 

K1 Omni-channel Campaign 

Silver

I DECLARE, agency PHENOMENA SARL, Lebanon

 

Bronze

HAPPY MINISO NEW YEAR, agency REDBERRY, Georgia

In the name of women, agency Mosaic, Russia (moved from K9 Non-profit / charity campaign)

 

K2 Digital Campaign 

Gold

Apartmenteka, agency Instinct, Russia

 

Silver

GEORGIA BY POST, agency REDBERRY, Georgia

 

Bronze

Diagnostics in Fashion, agency Havas Creative Group Russia

 

K3 Social & Influencer Campaign 

Gold

George from 1973, agency Leo Burnett Moscow, Russia

 

Silver

Laundry Records, agency Serviceplan Russia

 

Bronze

Snickers Crisper Fest, agency BBDO Moscow, Russia

 

K4 Brand Launch / Re-launch Campaign 

Gold

George from 1973, agency Leo Burnett Moscow, Russia

 

Bronze

Hamcolates, agency Serviceplan Russia

 

K5 Brand Loyalty Campaign 

Bronze

GEORGIA BY POST, agency REDBERRY, Georgia

 

K6 Breakthrough on a Budget 

Gold

ANTYfest, agency Voskhod, Russia

 

Silver

Diagnostics in Fashion, agency Havas Creative Group Russia

 

K8 Creative Strategy 

Silver

George from 1973, agency Leo Burnett Moscow, Russia

New currency in Kazakhstan, agency GForce/Grey, Kazakhstan

 

Bronze

Hamcolates, agency Serviceplan Russia

 

K9 Non-profit / charity campaign 

Gold

Disappearing Stories, Mozga Studio, Russia

 

Silver

Hope to Wear, agency Articul Media, Russia

 

Bronze

Dolphin — Eternal stream, agency emg / Re:evolution, Russia

 

  1. CONTENT & ENTERTAINMENT 

N1 Visual branded content 

Bronze

Laundry Records, agency Serviceplan Russia

Snickers Crisper Fest, agency BBDO Moscow, Russia

The Endless Letter on Instagram Stories, RT Creative Lab, Russia

Vivienne Sabó is changing views, agency SOCIALIST, Russia

 

N2 Audio branded content 

Gold

Laundry Records, agency Serviceplan Russia

 

N3 Interactive branded content 

Gold

Snickers Crisper Fest, agency BBDO Moscow, Russia

 

N5 Brand experience 

Silver

ANTYfest, agency Voskhod, Russia

Laundry Records, agency Serviceplan Russia

 

Bronze

GEORGIA BY POST, agency REDBERRY, Georgia

 

N6 Non-profit / charity 

Gold

Police Cartoons, agency Zebra Hero, Russia

 

Bronze

Dolphin — Eternal stream, agency emg/Re:evolution, Russia

Virtual 3D exhibition of modern art This Is Not a Book. Dmitry Volkov’s collection, Creative agency TRIKO, Russia

 

CRAFT

  1. FILM CRAFT 

J1 Direction 

Gold

Food Waste Apocalypsis, agency Instinct, Russia

 

Bronze

An Inspired Pigeon, agency Voskhod, Russia

Bet Planet – Bet you can, agency Perspective Pro, Russia

Making homes, not houses, agency Voskhod, Russia

 

Short-list

Thanks to the doctors, agency OMD Resolution, Russia

 

J2 Script 

Silver

Police Cartoons, agency Zebra Hero, Russia

 

Bronze

I don’t buy it, agency Marvelous LLC, Russia

 

J3 Art Direction 

Silver

Do what only you can do, agency Voskhod, Russia

 

Bronze

Disappearing Stories, Mozga Studio, Russia

#меняйправила with The Glenlivet, agency VEIN, Russia

 

Short-list

The King’s Speech, agency Leo Burnett Moscow, Russia

 

J4 Cinematography 

Gold

Food Waste Apocalypsis, agency Instinct, Russia

 

Silver

Bet Planet – Bet you can, agency Perspective Pro, Russia

Making homes, not houses, agency Voskhod, Russia

 

Bronze

An Inspired Pigeon, agency Voskhod, Russia

 

Short-list

The Beauty of Sharing, agency Voskhod, Russia

 

J5 Editing 

Gold

Do what only you can do, agency Voskhod, Russia

Love-development company, agency Voskhod, Russia

 

Short-list

Bet Planet – Bet you can, agency Perspective Pro, Russia

 

J6 Use of Music & Sound Design 

Gold

George from 1973, agency Leo Burnett Moscow, Russia

Love-development company, agency Voskhod, Russia

 

J7 Animation 

Gold

• Animators For Belarus, Yulia Ruditskaya, Belarus

 

Bronze

Police Cartoons, agency Zebra Hero, Russia

Adobe x Keith Haring | Creativity For All, agency Bakehouse, Russia

ADOPTED IS NOT ADAPTED. STORY OF MAX from series of entries ADOPTED IS NOT ADAPTED, agency GREAT, Russia

 

Short-list

Long-awaited reunion, agency Forte, Belarus

 

J8 Visual effects 

Silver

George from 1973, agency Leo Burnett Moscow, Russia

Food Waste Apocalypsis, agency Instinct, Russia

 

  1. PRINT & OUTDOOR CRAFT 

Y1 Typography 

Bronze

Shot on a Miele oven, agency Serviceplan Russia

 

Y2 Art Direction 

Bronze

Shot on oven Miele, agency Serviceplan Russia

 

Y3 Illustration 

Gold

The Last Spark of Communism, agency White Rabbit Budapest, Hungary

 

Bronze

Ad Moms, agency Possible Group, Russia

Blanket Forts, agency Instinct, Russia

 

  1. EXCELLENCE IN RADIO & AUDIO 

Z1 Excellence in Radio & Audio 

Gold

Birds Will Be Back, agency Havas Turkey

 

MARKETING

  1. BRAND EXPERIENCE & ACTIVATION 

A1 Channel / Medium 

Silver

George from 1973, agency Leo Burnett Moscow, Russia

The Self-Exam Mannequin, agency White Rabbit Budapest, Hungary

 

Bronze

ULTRA SKILL. How to share values of esports’ fans and become a brand for gamers, agency Wavemaker Russia

 

A2 Brand Experience 

Gold

Apartmenteka, agency Instinct, Russia

 

Bronze

ANTYfest, agency Voskhod, Russia

 

A3 Technology & Touchpoints 

Bronze

Kotex SOS button, agency Mindshare, Mail.ru Group Innovation department, Russia (moved from A5 Strategy)

 

Short-list

30000 test drives like never before, agency Mindshare, OMD Media Direction, Russia

Pringles Dreamwalkers, agency Re:evolution, Russia

 

А4 Consumer Engagement 

Silver

Wrong Number Operator, agency Yandex Magic Camp, Russia

 

Bronze

engAGEd gate, getbob agency, Belarus

 

Short-list

Snickers Crisper Fest, agency BBDO Moscow, Russia

 

A5 Strategy 

Silver

George from 1973, agency Leo Burnett Moscow, Russia

 

Bronze

#wakeupafter6pm, agency proof., Bulgaria (moved from A6 Campaign)

GEORGIA BY POST, agency REDBERRY, Georgia

 

A6 Campaign 

Gold

George from 1973, agency Leo Burnett Moscow, Russia

 

A7 Breakthrough on a Budget 

Silver

Blanket Forts, agency Instinct, Russia

 

Bronze

ANTYfest, agency Voskhod, Russia

made with the fruits of diplomacy, agency proof., Bulgaria

 

A8 Non-profit / charity 

Gold

The Self-Exam Mannequin, agency White Rabbit Budapest, Hungary

 

Silver

Pyros Collection, agency FCB LISBON, Portugal

Dolphin — Eternal stream, agency emg / Re:evolution, Russia

 

Short-list

I don’t buy it, agency Marvelous LLC, Russia

 

  1. PR 

C1 PR Practices & Technics 

Silver

#KIREMES – NOT DIRTY, agency BBDO CA, Kazakhstan

 

Short-list

ANTYfest, agency Voskhod, Russia

 

C2 Digital & Social 

Gold

Blanket Forts, agency Instinct, Russia

 

Bronze

GEORGIA BY POST, agency REDBERRY, Georgia

 

C3 Influencer 

Gold

George from 1973, agency Leo Burnett Moscow, Russia

 

C5 Campaign 

Gold

George from 1973, agency Leo Burnett Moscow, Russia

 

Silver

#KIREMES – NOT DIRTY, agency BBDO CA, Kazakhstan

 

C7 Non-profit / charity 

Silver

Pyros Collection, agency FCB LISBON, Portugal

Dolphin — Eternal stream, agency emg / Re:evolution, Russia

 

Bronze

Disappearing Stories, Mozga Studio, Russia

 

Short-list

I don’t buy it, agency Marvelous LLC, Russia

 

  1. DIRECT 

H1 Channels 

Gold

Wrong Number Operator, Yandex Magic Camp, Russia

 

H2 Data 

Bronze

search against violence, agency proof., Bulgaria

 

H4 Strategy 

Bronze

New currency in Kazakhstan, agency GForce/Grey, Kazakhstan

S7 Visa Recycling, agency GREAT, Russia

 

H6 Non-profit / charity 

Bronze

Disappearing Stories, Mozga Studio, Russia

Settlements (Favelas), agency Inbrax, Chile

Dolphin — Eternal stream, agency emg / Re:evolution, Russia

 

Short-list

Bullying leaves a mark, agency Not Perfect Tallinn, Estonia

 

  1. INNOVATIONS 

I1 Innovations 

Silver

Speed Limited Radio Spots, agency Publicis Emil Turkey

 

Special Prize from Marketing Jury: Brave Marketing Director Award

George from 1973, agency Leo Burnett Moscow, Russia

 

  1. MARKETING EFFECTIVENESS 

E1 Short-term Creative Effectiveness 

Gold

George from 1973, agency Leo Burnett Moscow, Russia

 

Silver

Vivienne Sabó is changing views, agency SOCIALIST, Russia

 

Bronze

Pizza of the future: Dodo 2077, tm agency, Russia

 

Short-list

SEARCH ‘N’ AMBUSH, agency YELL ADVERTISING, Thailand

REN, agency AIDA Pioneer, Belarus

 

E2 Long-term Creative Effectiveness 

Gold

Apartmenteka, agency Instinct, Russia

 

Short-list

Mom, I ate well, agency VMLY&R, Russia

 

E3 Breakthrough on a Budget 

Silver

Settlements (Favelas), agency Inbrax, Chile

 

Bronze

SEARCH ‘N’ AMBUSH, agency YELL ADVERTISING, Thailand

 

Short-list

ANTYfest, agency Voskhod, Russia

 

BRANDING

  1. COMMUNICATION DESIGN 

B1 Creation of New Brand Identity 

Gold

Warm bread and in bed, agency Suprematika, Russia

 

Silver

Pipndrop, agency Suprematika, Russia

 

Bronze

DODO PIZZA UK, agency The Clients, Russia

TMW Brand Identity, agency Vozduh brand & communications, Russia

 

B2 Rebrand / Refresh of an Еxisting Brand 

Gold

Milgrad, Depot branding agency, Russia

 

Silver

Porter & Sail — An identity for the New York travel assistant company, agency Shuka Design, Russia

 

Bronze

Rebranding “Krupno”, SUPERMARKET Branding Agency, Russia

Wanna. Fashion ARketing, Pocket Rocket Agency, Belarus

Itrex. Hungry for challenges, Pocket Rocket Agency, Belarus

Rebrand of Perm Polytech, agency Electric Brand Consultants, Russia

Inzare, Depot branding agency, Russia

 

B3 Promotional Printed Materials 

Bronze

Vertigo, agency Dotorg branding & digital, Russia

 

B5 Brand Environment & Experience Design 

Silver

SlavNY 20XX, The Agency of Wargaming, Belarus

 

B6 Design-driven Effectiveness 

Silver

Rebranding “Krupno “, SUPERMARKET Branding Agency, Russia

 

B7 Design Craft 

Bronze

Ad Moms, agency Possible Group, Russia

 

  1. DIGITAL & INTERACTIVE DESIGN 

Q1 Website design 

Bronze

Highway Rock, The Agency of Wargaming, Belarus

 

  1. PACKAGING DESIGN 

X1 Packaging of foodstuffs 

Gold

Blanc Bleu, Depot branding agency, Russia

 

Silver

WORKAHOLIC COLD BREW, agency The Clients, Russia

Souvenir chocolate “color of taste”, Vsevolod Abramov, Russia

RANA. Spaghetti al nero, agency XPOM, Russia

 

Bronze

Obeliu crafted vodka, agency Not Perfect Vilnius, Lithuania

Rebranding “Krupno”, SUPERMARKET Branding Agency, Russia

Ocard, Depot branding agency, Russia

 

Short-list

BU_Alcateria, agency AIDA Pioneer, Belarus

 

X2 Packaging of non-food products 

Silver

Stoic. Gloves with strong durability., agency OTVETDESIGN, Russia

 

DIGITAL

  1. DIGITAL

D1 Websites

Silver

Apartmenteka, agency Instinct, Russia

 

Short-list

Eclipse Code – 2 minute site, agency SLD agency, Russia

Securing Space, agency Possible Group, Russia

 

D2 Interactive projects

Bronze

Safe-Expression Collection, agency Instinct, Russia

 

Short-list

Meet a Safer Tomorrow, agency Instinct, Russia

 

D5 Digital Campaign

Gold

ANTYfest, agency Voskhod, Russia

 

Bronze

30000 test drives like never before, agencies Mindshare, OMD Media Direction, Russia

 

Short-list

search against violence, agency proof., Bulgaria

Snickers Crisper Fest, agency BBDO Moscow, Russia

 

D6 Social & Influencer Campaign

Gold

George from 1973, agency Leo Burnett Moscow, Russia

 

Bronze

I don’t  buy it, agency Marvelous LLC, Russia

Laundry Records, agency Serviceplan Russia

 

Short-list

made with the fruits of diplomacy, agency proof., Bulgaria

 

D7 Native Advertising

Bronze

Diagnostics in Fashion, agency Havas Creative Group Russia

 

D8 Branded tech and innovations

Silver

George from 1973, agency Leo Burnett Moscow, Russia

 

Bronze

MTS LIVE XR, agency Mosaic, Russia

 

Short-list

Tele2 Gigabeats, agency Affect, Russia

 

D10 Non-profit / charity

Gold

Police Cartoons, agency Zebra Hero, Russia

 

Silver

Disappearing Stories, Mozga Studio, Russia

I don’t  buy it, agency Marvelous LLC, Russia

 

Bronze

Dolphin – Palms, agency Re:evolution / emg, Russia

Hope to Wear, agency Articul Media, Russia

Wild Delivery, agency SETTERS, Russia

 

Short-list

Our country’s destiny is now in your hands!, agency Leavingstone, Georgia

Women Should, agency Endorphin, Azerbaijan

 

Special Award “For Bravery” from Digital Jury

Women Should, agency Endorphin, Azerbaijan 

 

  1. MOBILE

G1 Mobile websites

Short-list

Badoo Hotline, agency BALAGAN&BETA, Russia

 

G7 Social Content

Bronze

The Endless Letter on Instagram Stories, RT Creative Lab, Russia

 

G9 Non-profit / charity

Gold

Disappearing Stories, Mozga Studio, Russia

 

  1. CREATIVE DATA

T1 Data-enhanced Creativity

Gold

Apartmenteka, agency Instinct, Russia

Water Index, agency Havas Turkey

 

T4 Use of Real-time Data

Bronze

engAGEd gate, getbob agency, Belarus

 

T6 Non-profit / charity

Short-list

Dolphin – Palms, agency Re:evolution / emg, Russia

 

MEDIA

  1. MEDIA CAMPAIGN 

M2 Low Budget Campaign 

Gold

Wrong Number Operator, Yandex Magic Camp, Russia

 

Bronze

#KIREMES – NOT DIRTY, agency BBDO CA, Kazakhstan

 

M4 Non-profit / charity 

Bronze

Dolphin — Eternal stream, agency emg / Re:evolution, Russia

 

  1. CHANNELS 

V1 TV & Other Screens

Short-list

George from 1973, agency Leo Burnett Moscow, Russia

 

V2 Audio Platforms 

Bronze

World’s Smartest Radio Spot, agency Publicis Emil Turkey

 

V4 Ambient Media

Short-list

The Self-Exam Mannequin, agency White Rabbit Budapest, Hungary

New currency in Kazakhstan, agency GForce/Grey, Kazakhstan

 

V6 Digital Platforms 

Gold

ANTYfest, agency Voskhod, Russia

 

Silver

GEORGIA BY POST, agency REDBERRY, Georgia

 

Bronze

Diagnostics in Fashion, agency Havas Creative Group Russia

 

Short-list

“First hugs”: online school for parents from Skillbox and Huggies, agencies KB-12, Mindshare, Russia

 

V7 Mobile 

Short-list

30000 test drives like never before, agency Mindshare, OMD Media Direction, Russia

 

V8 Social Platforms 

Silver

Kotex SOS button, agency Mindshare, Mail.ru Group Innovation department, Russia

 

Bronze

The Sign of Tenderness, agency VMLY&R, Russia

 

V10 Branded content 

Bronze

Snickers Crisper Fest, agency BBDO Moscow, Russia

 

V11 Non-profit / charity 

Gold

World without doctors, agency emg, Russia

 

Silver

Dolphin — Eternal stream, agency emg / Re:evolution, Russia

 

Bronze

Disappearing Stories, Mozga Studio, Russia

 

  1. EXCELLENCE IN MEDIA 

W1 Excellence in Media Insights & Strategy 

Silver

Water Index, agency Havas Turkey (moved from M1 Integrated Campaign)

 

Bronze

ANTYfest, agency Voskhod, Russia

George from 1973, agency Leo Burnett Moscow, Russia

 

W3 Excellence in Media Engagement 

Gold

Wrong Number Operator, Yandex Magic Camp, Russia

 

Bronze

AXE Collision Games, agency Goose Gaming, Russia

 

Short-list

30000 test drives like never before, agencies Mindshare, OMD Media Direction, Russia

 

W5 Use of Programmatic 

Short-list

Speed Limited Radio Spots, agency Publicis Emil Turkey

 

W6 Non-profit / charity 

Gold

World without doctors, agency emg, Russia

 

Mass Media Award

World of Tanks Artbook, The Agency of Wargaming, Belarus

Police Cartoons, agency Zebra Hero, Russia

The Punch, agency ART UNION, Russia

 

Special Prize of Mass Media Jury

• Draniki, agency Salmon Graphics, Belarus

 

Special Prize from DIGITAL PARTNER OF THE FESTIVAL – Artox Media Digital Group

A-100 Comics, A-100 Petrol Station Group, Belarus

Special Prize from souvenir partner of the festival – Project 111

Branding for a carbonated energy drink, PG Brand Reforming, Belarus

 

Also creative contest of YOUNG CREATORS was held on the Festival. The contest was supported by Crello brand – a graphical online platform with which you can easily create creative static and dynamic content in minutes, using ready-made templates or creating projects from scratch.

The Organizer of White Square festival – Association of Communications and Marketing Agencies of Belarus is thanking all the participants, jury members and partners of the Festival and wishes new wins and inspiration!

adobo magazine is an official media partner of the White Square International Advertising Festival.

Partner with adobo Magazine

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