ASIA PACIFIC – Creative, data and technology agency Wunderman Thompson APAC scooped 2 Grand Prix, 2 Gold, 2 Silver and 10 Bronze awards at Spikes Asia 2021, with Wunderman Thompson Thailand named the Thailand Country Agency of the Year.
In an unprecedented year when a pandemic has turned the world upside down, Wunderman Thompson Thailand rose to the challenge of helping airline client Thai Airways pivot with the Stay Home Miles Exchange platform, an app that used geolocation to reward users for not travelling. The campaign was a favourite among judges, winning a Grand Prix in Brand Experience & Activation and a Grand Prix Mobile category. It also won a Gold in Direct and multiple metals in Health Care and PR.
Other Wunderman Thompson agencies were recognised at this year’s show including Thailand’s Thai Airways “Destination Menu”, India’s Unilever Lux “Soap with a Lump”, Turtle “The Lynching” and Celica Automobile “Jeep Iconography”, Taiwan’s work for Taiwan Cancer Tumour Patients Aid Association “15 cm Hair Donation”, the KIOXIA “AI Manga Tezuka 2020” work from Japan and finally, the I Touch Myself Project “The Woman Behind the Voice”, from Australia. The wins span Creative E-commerce, Digital, PR, Media and Film Craft.
Mayan Lo, Chief Creative Officer of Wunderman Thompson APAC reflected, “This year’s event was special because it recognized bold ideas and the spirit to take on challenges surrounding the pandemic that turned the past year into a tough time for all industries, including advertising. We are proud to have delivered top quality creative works in such a difficult situation. It proves that, with consumers in mind and empowered by data and technology, we can bring greater impact, and better effectiveness to our clients. I am immensely proud of our team’s creative bravery and collaborative spirit.”
Maureen Tan, Chief Executive Officer of Wunderman Thompson Thailand, commented on winning Country Agency of the Year – Thailand, “Our presence at Spikes Asia 2021 was a big success. These prestigious awards reaffirm our leading position as one of the strongest and the best equipped agencies in Thailand. Moreover, they are solid proof of our young blood as the forerunners in creative scene for their ingenuity to create fresh ideas that move modern-day consumers with great impact.”
Wunderman Thompson also walked away with two Tangram awards, the festival which honors excellence in Strategy and Effectiveness. Globe Telecom “A Star Wars Experience for All” by Wunderman Thompson Manila had won Gold in Digital Strategy (video) and Nestle Kit Kat “KITKAT4TAKJIL”, a Ramadan Campaign by Wunderman Thompson Jakarta had won Bronze in Digital Strategy (Social).