The Digital Marketing Association of the Philippines (DMAP) officially announces the launch of Boomerang Awards 2026, marking a significant step in its evolution as it opens its stage to Southeast Asia under the theme InterPlay: Digital Innovation Playground for Southeast Asia.
Now in its latest edition, the Boomerang Awards — DMAP’s flagship digital marketing awards platform—enters a new phase of growth, building on its 2025 momentum when it migrated to The One Club for Creativity portal and began engaging APAC-recognized jurors. For 2026, the platform moves decisively beyond the Philippine market, positioning itself as a credible regional benchmark for digital excellence. Alongside this evolution is the introduction of the evergreen Boomerang Awards symbol, a long-term brand mark designed to represent the platform’s continued growth and ambitions beyond local boundaries.
“We envision the evergreen Boomerang Awards symbol becoming a globally recognized trademark representing creative and digital marketing excellence from the Philippines to the wider world,” shared Kit Ramos Disini DMAP Boomerang Awards Co-Chair and Vice President for Internal Affairs at DMAP.
“Under the core theme InterPlay: Digital Innovation Playground for Southeast Asia, Boomerang steps decisively into the regional arena. This is not a soft expansion, but a clear declaration of intent: the platform is no longer defined by local boundaries,” Kit added.. “We are opening our stage to Southeast Asia — inviting participation, raising the level of competition, and redefining recognition on a broader, more meaningful scale.”
The 2026 theme, InterPlay, reflects the increasingly interconnected nature of digital marketing across the region, where ideas, platforms, data, and creativity intersect. It positions the awards as a “playground” for innovation, where agencies, brands, and creators from across Southeast Asia can engage, experiment, and be recognized under shared standards of excellence.
Judging for Boomerang Awards 2026 will be conducted through The One Club for Creativity platform, aligning entries with globally recognized benchmarks. This ensures that work is evaluated not only within a local context but against international standards, enhancing credibility among industry leaders and media across Southeast Asia.
The awards night will culminate on October 16, 2026 bringing together industry leaders, agencies, and brands from across the region to celebrate the year’s most impactful work. As Boomerang expands its reach, the platform also underscores a broader narrative: the importance of resilience and adaptability in a rapidly evolving digital landscape.
“Boomerang is not here to observe from the sidelines — we stand with the industry, grounded in shared realities and challenges,” Kit added. “In moments that test us, we choose to show up with intent. More than a platform, we aim to represent resilience—the strength and collective spirit that continues to move the industry forward.”
This evolution is also reflected in the expansion of categories and the diversity of its jury. According to Shayne Madamba, DMAP Boomerang Awards Co-Chair and Corporate Secretary at DMAP, and Managing Director of IdeasXMachina Advertising, Inc. (IXM), the platform continues to adapt alongside the industry it represents.
“Boomerang has come a long way — constantly reshaped by people, media, and creativity,” Shayne said. “This year, we’ve expanded both the categories and the sectors represented by our jurors, reflecting how digital marketing today operates in stronger interoperability with various institutions and platforms beyond the traditional ecosystem.”
As Boomerang Awards 2026 opens its stage to Southeast Asia, DMAP invites agencies, brands, and creators across the region to take part in shaping this next chapter. Those interested in participating or learning more about the awards may send their inquiries to [email protected]. The Boomerang Awards will officially open for entries in June 2026, with key submission dates and exciting updates to be announced very soon, please stay tuned.
