CANNES, FRANCE — In 2021, the prestigious WARC Effectiveness Awards launched a partnership with the Cannes Lions International Festival of Creativity to showcase the world’s most effective work at the festival.
The WARC Awards for Effectiveness, in association with LIONS, are the first awards built and benchmarked on the consistent, global language of the Effectiveness Code and judged using the Creative Effectiveness Ladder.
Across just six categories, brands are awarded for the commercial impact of their work, with entries requiring financial results and a comprehensively calculated ROI.
Skinny took home this year’s Grand Prix for Sustained Growth. This category requires brands to demonstrate success over at least three years, making it a challenging effectiveness award to win.
BBDO’s CSO Rob Campbell said “If you’re going to be recognised for the work you do, then being celebrated by the smartest marketers on the planet is about as good as it gets. So yes… we’re absolutely thrilled for Skinny and pretty pleased for ourselves too.”
Agency: Colenso BBDO
Media Agency: PHD
Direct Agency: Platform29