Cannes Lions 2022: India lands 6 out of 12 Asia-Pacific shortlisted entries in Sustainable Development Goals Lions

CANNES, FRANCE – The Cannes Lions International Festival of Creativity 2022 announced the shortlist for the Sustainable Development Goals category, with 12 entries from the Asia-Pacific region.

India comprises half of the entries with 6 overall picks.

A01 (Poverty)

Title	Brand	Product / Service	Entrant / Idea Creation	Location
CHILD MARRIAGE PREVENTION LOAN	IPDC FINANCE LTD. & AMAL FOUNDATION	SERVICE	GREY BANGLADESH, Dhaka	BANGLADESH
CHATPAT	SOS CHILDREN’S VILLAGES INDIA	SOS CHILDREN’S VILLAGES INDIA Sponsor	KINNECT, Mumbai / FCB INDIA, Delhi / FCB INDIA, Delhi / FCB CHICAGO	INDIA

A02 (Hunger)

Title	Brand	Product / Service	Entrant / Idea Creation	Location
GOODIE BOX	EVERYBODY EATS	TAKEAWAY BOX	DDB NEW ZEALAND, Auckland	NEW ZEALAND

A03 (Good Health and Well-being)

Title	Brand	Product / Service	Entrant / Idea Creation	Location
QUEST FOR DYSLEXIA	SAMSUNG	SAMSUNG MOBILE	CHEIL WORLDWIDE, Beijing / CHEIL, Hong Kong	CHINA
THE MISSING CHAPTER	P&G WHISPER	WHISPER SANITARY PADS	LEO BURNETT, Mumbai	INDIA

A04 (Quality Education)

Title	Brand	Product / Service	Entrant / Idea Creation	Location
THE MISSING CHAPTER	P&G WHISPER	WHISPER SANITARY PADS	LEO BURNETT, Mumbai	INDIA

A05 (Gender Equality)

Title	Brand	Product / Service	Entrant / Idea Creation	Location
THE PROTEST MATCH – THE FINALS THAT COULD HAVE HAPPENED.	GLOBAL ESPORTS	ESPORTS GAMING	ISOBAR INDIA, Bengaluru	INDIA

B03 (Sustainable Cities and Communities)

Title	Brand	Product / Service	Entrant / Idea Creation	Location
ONE HOUSE TO SAVE MANY	SUNCORP GROUP	WEATHER RESILIENT HOUSING	LEO BURNETT, Sydney	AUSTRALIA

B04 (Responsible Consumption and Production)

Title	Brand	Product / Service	Entrant / Idea Creation	Location
SMART FILL	UNILEVER	UNILEVER	VMLY&R COMMERCE INDIA, Mumbai	INDIA

C01 (Decent Work and Economic Growth)

Title	Brand	Product / Service	Entrant / Idea Creation	Location
ADELI	UNIPADS	UNIPADS REUSABLE SANITARY PADS	VMLY&R, Mumbai	INDIA

C02 (Industry, Innovation and Infrastructure)

Title	Brand	Product / Service	Entrant / Idea Creation	Location
ONE HOUSE TO SAVE MANY	SUNCORP GROUP	WEATHER RESILIENT HOUSING	LEO BURNETT, Sydney	AUSTRALIA

C03 (Reduced Inequalities)

Title	Brand	Product / Service	Entrant / Idea Creation	Location
CHILD MARRIAGE PREVENTION LOAN	IPDC FINANCE LTD. & AMAL FOUNDATION	SERVICE	GREY BANGLADESH, Dhaka	BANGLADESH

View full shortlist here:

Founded in 1954, the Cannes Lions International Festival of Creativity is the home of great ideas. For over 68 years, Cannes Lions has served as a convening force for the global creative community. The Lions, the industry’s most prestigious, coveted creative accolade, receive thousands of entries every year. The work is judged by over 400 authoritative, respected creative leaders before the winners are showcased and awarded at the nightly awards shows.

 

The winners of the Lions will be announced at evening Award Shows taking place throughout the Festival, from June 20-24, 2022. Further information on how to be a part of the Cannes Lions can be found on the official website.