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Cannes Lions 2022: Leo Burnett Mumbai’s ‘The Missing Chapter’ wins Grand Prix Sustainable Development Goals Lion

CANNES, FRANCE — The Cannes Lions International Festival of Creativity 2022 announced the winners of this year’s Sustainable Development Goals Lions, with “The Missing Chapter” by Leo Burnett Mumbai for Whisper Sanitary Pads taking home the Grand Prix.

A03 (Good Health and Well-being)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
THE MISSING CHAPTER
P&G WHISPER
WHISPER SANITARY PADS
LEO BURNETT, Mumbai
INDIA
GRAND PRIX
GRAND PRIX

Three other entries won Gold and USA took home the most metals with five entries.

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B04 (Responsible Consumption and Production)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
PROCTER & GAMBLE – TIDE
TIDE LAUNDRY DETERGENT
SAATCHI & SAATCHI, New York
USA
GOLD LION
GOLD LION

B06 (Life below Water)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
PLASTIC FISHING TOURNAMENT
AB INBEV / CORONA
CORONA BEER
WE BELIEVERS, Brooklyn
USA
GOLD LION
GOLD LION

C03 (Reduced Inequalities)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
SEE MY SKIN
VASELINE
VASELINE
EDELMAN, New York
USA
GOLD LION
GOLD LION

View the full list of winners here:

Founded in 1954, the Cannes Lions International Festival of Creativity is the home of great ideas. For over 68 years, Cannes Lions has served as a convening force for the global creative community. The Lions, the industry’s most prestigious, coveted creative accolade, receive thousands of entries every year. The work is judged by over 400 authoritative, respected creative leaders before the winners are showcased and awarded at the nightly awards shows.

The winners of the Lions will be announced at evening Award Shows taking place throughout the Festival, from June 20-24, 2022. Further information on how to be a part of the Cannes Lions can be found on the official website.

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