NEW YORK, USA — Canvas Worldwide, the media agency born from INNOCEAN’s bold vision, has been named 2025 Media Agency of the Year by Campaign US – a testament to a decade spent challenging norms, rewriting rules, and delivering beyond the brief.
The thing that makes Canvas Worldwide standout include a blend of business performance, precision led process, and breakthrough creative solutions that is all powered by a team that lives and breathes results. Backed by razor sharp, data led strategies and a culture steeped in innovation, the agency’s client work speaks volumes. From driving seven consecutive years of growth for Kia, to helping Genesis rise to the ranks of America’s top 10 luxury car brands in just six years, to Zillow seeing a 13% revenue spike within the first quarter of partnership.
Born in 2015 as a joint venture between INNOCEAN and Horizon Media (America’s largest independent media agency), Canvas quickly charted its own course – earning its place at the table with campaigns that punch above their weight. In 2022, INNOCEAN took full ownership, doubling down on its media ambitions and cementing Canvas as the global network’s North American vanguard.
An INNOCEAN spokesperson said, “This recognition is a testament to Canvas’s proven track record with major clients and partners, and is expected to positively impact the agency’s new business development going forward.” Now, with nearly a decade of developing and refining its media capabilities in the U.S. through Canvas, INNOCEAN has begun to leverage this expertise and expand its core media capabilities across its global network. This initiative has already kicked-off in the Americas – including Canada, Mexico and Brazil – with plans to continue the project in India.
Canvas CEO Paul Woolmington shared, “We are fully embracing our mission to ‘challenge the comfortable’ in a world of change, through breaking from the conventions of the past and/or making what we do better every day, in every way. Immense gratitude to our incredible team, clients, and partners; it always takes a community. Ultimately, it’s our unbreakable culture that is the difference — that makes the difference. Drop mic!”
