LAS VEGAS, USA – Winners of the Creative Strategy, Evolution, and Creative Use of Data winners at the 2025 London International Awards have been unveiled after its respective jury deliberations has concluded at The Encore in Wynn Hotel in Las Vegas.
Under the leadership of Gabriel Schmitt, Global Chief Creative Officer of Grey, the Evolution and Creative Use of Data jury has revealed this year’s winning ideas.
Creative Strategy
Silver
- Innocean Seoul’s “Night Fishing” for Hyundai IONIQ (Branded Entertainment)
Bronze
- TOPic’s “Twin Sister of Olympic” for Yili (Contextual Insight)
Finalist
- Leo Manila’s “Night Classroom” for McDonalds Philippines (Cultural Insight)
- Ogilvy Colombo’s “Second Life Notebooks” for Promate (Original Thinking)
- Publicis Middle East’s “There We Are” for Home Centre (Use of Media)
Evolution rewards ideas breaking from the status quo and point to new ways forward, whether a social wave, a new tech application or a new business model. The jury awarded a Grand LIA, four Gold, five Silver and three Bronze Statues, alongside two Finalists. This year’s Grand LIA went to Publicis Conseil, Paris for their trailblazing campaign “Three Words” for AXA.
Evolution, Creative Use of Data
Gold
- Ogilvy Singapore’s “Vaseline Verified” for Unileve/Vaseline (Evolution: Use of Social Media)
- VML Dubai’s “The Social Feed” for HungerStation (Creative Use of Data: Social-Powered Data)
Silver
- GForce Grey’s “Saltanat Light” for Citix (Creative Use of Data: Real-Time Data)
Celebrating data as a creative engine that powers and enhances campaigns, the jury recognized outstanding work in Creative Use of Data with a Grand LIA, three Gold, three Silver and five Bronze Statues, plus five Finalists. The Grand LIA was awarded to ATime&Place, Melbourne for “The Suzuki Index” created for Suzuki.
adobo magazine is an official media partner of LIA 2025.
