LONDON, UK – The D&AD Awards, recognized worldwide as the ultimate benchmark for creative excellence, continue to inspire and shape the future of design and advertising across industries and generations.
D&AD announced a distinguished panel of leading creative experts from across 50 countries to evaluate this year’s entries and determine the recipients of the coveted Pencils. Among them, 29 creative leaders from Asia were appointed to the jury, with five selected to serve as Jury Presidents.
Representing the Philippines, Joey David Tiempo, Founder and Chief Executive Officer of Octopus&Whale, leads as the Gaming & Virtual Worlds Jury President. Akae Wang, Head of Creative at Banana Balloon Shenzhen, presides over the Digital Design jury. Neha Tulsian, Founder and Executive Creative Director of NH1Design India, heads the Packaging Design jury. Kinya Tagawa, Chief Executive Officer of Takram Japan, leads the Product Design jury, while Boyoung Lee, EVP of Brand Experience & Digital Innovation at SHINSEGAE South Korea, serves as the Luxury Jury President.
Donal Keenan, COO at D&AD, said: “Judging the D&AD Awards is not only a massive honour but a huge responsibility to uphold the integrity, rigour and standards that D&AD is renowned for. Entries to these awards actively support D&AD’s mission as an educational charity by funding learning programmes that bridge the gap between education and industry. This is made possible by these top calibre professionals from around the world offering their time, wisdom and expertise.”
Check out the other creative leaders from Asia who were selected to be part of the D&AD Awards 2025 jury below:
- Gaming & Virtual Worlds
- Vivien Chou: Executive Creative Director, Dentsu Creative/Isobar Taiwan
- Commerce
- Carlos Camacho: Chief Creative Officer, GUT ASIA
- Seongphil Hwang: Creative Director, Cheil Worldwide Seoul
- Art Direction
- Sachin Kamble: Chief Creative Officer, Leo Burnett India
- Entertainment
- Nopparath (Mint) Eksuwancharoen: Executive Creative Director & Head of Art, Sour Bangkok
- Experiential: Activation & Participation
- Lili Jiang: Executive Creative Director, Cheil Hong Kong
- Kazuhiro Shimura: Group Creative Director, Dentsu Tokyo
- Film
- Jody Xiong: Director, Artist & Digital Director, The Nine Shanghai
- Jennifer Hu: Chief Creative Consultant, Ogilvy Taiwan
- Digital Marketing
- Rahul Mathew: Chief Creative Officer, DDB Mudra Group India
- Writing for Advertising
- Pooja Manek: Founding Member & Creative Director, Talented Agency India
- Press & Outdoor
- Richard Yu: Co-Founder & Chief Creative Officer, ROCK YU Creative
- Digital Design
- Neville Shah: Chief Creative Officer, FCB Kinnect & FCB/Six India
- Animation
- Keng Ming Liu: Founder & Chief Creative Officer, Bito Taiwan
- Cinematography
- Wendi Chong: Head of Production & Executive Producer, BBH Singapore
- Spatial Design
- Chow Kok Keong (KK Chow): Independent Chief Creative Officer
- Creator Content
- Pei Ling Ho: Executive Creative Director, Publicis Chemistry Singapore
- Editing
- Gyu Kim: Global Creative Director, Cheil Worldwide Seoul
- Health
- Louis Piereck: Global Brand Director, Vaseline, Unilever
- Impact
- Ruchi Sharma: Founder & Chief Creative Officer, HumanSense
- Product Design
- Shintaro Monden: Chief Design Officer & Head, quantum/MEDUM Japan
- Production Design
- Vikram Kalra: Co-Founder & Executive Producer, Good Morning Films
- Sound Design & Use of Music
- Tamon Fujimi: Founder & Music Director, WISTERIASOUND Japan
- Typography
- Eric Widjaja: Design Principal, Thinking*Room Indonesia
Key Dates
The D&AD Awards judging will take place from May 18 to 21, 2025, culminating in the announcement of the shortlists for all categories on May 20 and 21, 2025. Following this, the D&AD Festival will be held from May 21 to 22, 2025 at the Southbank Centre, London. featuring keynote talks, judges’ insight sessions, networking events, and an exhibition celebrating the best in creativity. The awards ceremony will take place on May 22, 2025 where the coveted Pencils will be presented in person, marking the grand finale of this prestigious creative celebration.
About D&AD
D&AD exists to stimulate, enable, and award creative excellence in design and advertising, serving as one of the world’s most prestigious benchmarks for commercial creativity. The D&AD Pencil symbolizes rigor and integrity, embodying everything required to produce the very best creative work.
Since 1962, the D&AD Pencil has represented the very best in design and advertising. Winning a Pencil remains the pinnacle of many careers and the work it celebrates inspires others to study, debate, copy and reference its excellence, as the industry’s finest and most historic of treasures.
The D&AD Awards feature a hierarchy of recognition levels that celebrate varying degrees of creative excellence. The Shortlist acknowledges work that demonstrates merit and is worthy of recognition, placing it among the top entries in all categories. The Wood Pencil honors the best work of the year across advertising, design, craft, culture, and impact. Rising above the Wood Pencil, the Graphite Pencil is awarded to stand-out work considered for the prestigious Yellow Pencil. The Yellow Pencil represents the iconic symbol of true creative excellence, reserved for outstanding work that sets a high standard in the industry. At the pinnacle is the Black Pencil, the ultimate creative accolade, given only to groundbreaking work, with only a handful — if any — awarded each year.
adobo Magazine is an official media partner of the D&AD Awards 2025.
