GIGIL, BBDO Guerrero and Leo Manila x BBH Singapore rewarded with campaigns for GrabMart, Mountain Dew, McDonald’s, and Philippine Airlines. Winners from Hong Kong, India, Japan, Singapore, Taiwan and Thailand represent the region in this edition.
The jury agreed on having three outstanding campaigns rewarded with a Grand Prix this year: No Project without Drama, The Count and The KitKat Heist, which wins twice.
This year, more than 250 judges from over 50 countries took part in the Gerety Awards, bringing together some of the most respected creative leaders from different fields of advertising, marketing, production, design, and media, who showed their powerful perspective by choosing the best creative work. The complete list of winners includes 4 Grand Prix, 34 Gold, 69 Silver and 75 Bronze, with first time recognitions for Tunisia.
The Grand Prix winners include:
No Project Without Drama for HORNBACH by HeimatTBWA\ Berlin (Germany) in the Craft CUT-Production Design
The Count for Sickkids by Soundtree Music for FCB Canada in the Craft CUT-Music
The KitKat Heist for KitKat by VML UK wins 2 Grand Prix in the Communication CUT-PR and in the new category for this edition Moments CUT-PR.
GIGIL gets a Gold with the campaign Chicky for GrabMart in the Communication CUT and a Bronze in the Humour CUT; BBDO Guerrero wins a Gold with Play No Dew for Mountain Dew in the Experience CUT and a Bronze in the Entertainment Cut with the campaign Safetynovela for Philippine Airlines. Leo Manila x BBH Singapore win a Silver in the Entertainment CUT and a Bronze in the Media CUT with the campaign GamiFries for McDonald’s.
The winning work was also recognized for its ability to earn attention through bold ideas, cultural understanding and exceptional execution. Lynne Parker, Founder and Chief Executive of Funny Women CIC, United Kingdom, praised The KitKat Heist for winning in two categories, while highlighting HORNBACH as a standout for its artistry and craft, particularly its use of real singers, sets and music.
Maria Milusheva, CCO of OM Group & MUCH BETTER, Bulgaria, described The KitKat Heist as an example of a brand choosing to take a risk, make a problem public and invite people to participate in solving it—turning attention into engagement and fans rather than simply reach.
Alexandra Todirica, Marketing Manager at McDonald’s, Romania, said the strongest creative work reviewed by the Grand Jury created a reaction, conversation and point of view, while demonstrating originality, craft, cultural understanding and strategic thinking.
Imen Gharbi, Managing Director of Doze Agency, Tunisia, similarly noted that the Grand Prix winners demonstrated how powerful creativity can be when ideas are sharp, relevant and impossible to ignore, with simplicity backed by craft, cultural understanding and precision.
Alejandra Fehrmann, Global Communications Executive, observed that the strongest ideas this year earned attention rather than demanded it, demonstrating that creativity has no single accent, market or formula.
The Gerety Awards organization was very sad to learn about the passing of Jury President for the Hong Kong executive jury session, Kitty Lun, while preparing this announcement. Onie Chu, Executive Director at HK4As and host of the session said “When we began planning the inaugural Gerety Awards judging session in Hong Kong, one of the first and most important decisions was who could lead it as Jury President. We needed someone with unquestionable creative prowess, deep industry respect, and the ability to bring together a room of accomplished women. For me, there was only one name that came to mind: Kitty Lun. To be honest, I felt that if Kitty accepted the role, then we would have the panel. That was the kind of respect she commanded. Her achievements spoke for themselves, but what made Kitty truly special was her generosity, wisdom and authenticity.
Kitty’s role at Meta was testament to her leadership, but what made her voice especially valuable was that she never lost touch with the craft. She remained close to the creative process and the people driving it. She was not looking back on a creative career, she was still living it.
Kitty embraced the opportunity with her characteristic warmth and enthusiasm, helping to make that inaugural Hong Kong jury a reality. We were fortunate to have her lead that first Gerety chapter in Hong Kong, and her contribution will remain an important part of its story. Kitty will be deeply missed.”
The Gerety jury’s reflections also underscored the enduring cultural influence of this year’s winners. Dipshika Ravi, National Creative Director at Schbang, highlighted The KitKat Heist as a defining example of Grand Prix-level work, where an idea becomes the communication, the PR and the cultural conversation itself.
Christen Rochon, Ad Partnerships Director at NBCUniversal, described the Grand Prix winners as works that go beyond a celebration of creative excellence, reflecting influence, proactively evolving culture and leaving an impact that extends far beyond the moment.
Watch some of this year’s jury as they discuss trends and favorite campaigns from the 2026 Gerety Awards with the Gerety Grand Jury Insight panels taking place this week here.
