SHANGHAI, CHINA — After days of intense judging in Seoul, the esteemed jury of creative leaders has selected work from 15 countries and regions throughout the Asia Pacific region that are finalists for the 2025 ONE Asia Creative Awards.
Part of The One Club for Creativity, ONE Asia celebrates the best creative work of the year from across APAC, and presents an unparalleled level of prestige and honor for creatives, designers, and innovators in the region.
INNOCEAN Seoul leads the way this year with 13 finalists, including 10 for Hyundai Motor Company “Night Fishing” and three for World Vision “Life-saving Bathhouse”.
Motion Sickness Auckland landed 10 ONE Asia 2025 finalists, including six for Whānau Ora “The Māori Roll Call” and four for “Make NZ the Best Place in the World to Have Herpes” on behalf of The New Zealand Herpes Foundation.
Nine finalists went to SIX inc. Tokyo, including five for PlayStation “Project: Memory Card” and two each for Toyota Motor Corporation/Toyota Gazoo Racing “Go! GR Supra Safety Car!” and Kenshi Yonezu “Lost Corner AR Live”.
Also with nine finalists is Cheil Hong Kong, including six for Save the Children “Safe Sketch” and three for Samsung “Toxic Backfire”.
Four agencies received seven finalist spots: DDB Mudra Group Mumbai, Ogilvy Shanghai, Our LEGO Agency Shanghai, and Wolf BKK Bangkok. LePub APAC Singapore and Ogilvy Singapore have six each, and Bear Meets Eagle On Fire Sydney and GIGIL Manila have five each.
The complete list of 2025 ONE Asia finalists can be viewed here.
A total of 193 ONE Asia finalists have been selected this year. India leads the way with 25 finalists, followed by China and Thailand with 24 each, Philippines with 20, Japan with 19, Australia and Hong Kong SAR China with 17 each, Singapore with 15, South Korea with 13, New Zealand with 10, Taiwan with four, Malaysia with three, and Sri Lanka with one.
All finalists win either Gold, Silver, Bronze, Merit and Special Awards (Green Pencil and Sustainable Development Goals Pencil) honors. Winners will be announced on November 19, 2025.
Now in its fifth year, ONE Asia continues its tradition of rotating judging locations to different countries and regions in APAC as a way to connect with local talent, immerse in culture, and leave a lasting creative impact.
This year’s judging marks a special milestone: the first time ONE Asia lands in Seoul, powered by its main sponsor, Black Cat White Cat Music. Known for their experimental soundscapes and cross-cultural collaborations, Black Cat White Cat embodies the same creative spirit that drives ONE Asia.
Regional and global rankings
ONE Asia awards won by agencies and brands gain them regional and international recognition, and their ONE Asia points contribute to network and holding company totals.
Winning agencies, brands, production companies and individuals are included in the Campaign Brief Asia rankings, the ONE Asia Creative Rankings, and The One Club’s Global Creative Rankings, which combines points won at The One Show, ADC Annual Awards, Type Directors Club TDC awards, Art Directors Club of Europe (ADCE) Awards, and ONE Asia Creative Awards. Winners are ranked globally, regionally and by country.
