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Leo Burnett Group Manila and Mullenlowe TREYNA among the East Asian shortlisted entrants at 2024 Gerety Awards

PARIS, FRANCE — The Gerety Awards have revealed the global shortlist, along with the Agency and Production Company of the Year by country titles. Shortlisted entries from the Philippines include “WWF Life Bulb” for Earth Hour by Leo Burnett Group Manila in the Work for Good CUT and “Right to Care” for Quezon City Gender and Development Council by Mullenlowe TREYNA in the Work for Good CUT.

Other entries from the region include “Feels Good to Move” for Cathay by Publicis Groupe Hong Kong; “The Circle” for ZEISS by Toboggan Inc. Tokyo; “OLAY AI-SHU” for OLAY PG One Singapore; “The Air Drummer” for Robinson Department Store by Wolf BKK in Thailand and “Project Humanity” for NTT Human Informatics Laboratories by DENTSU INC. Tokyo.

Judging sessions were held around the world, and this week, you can watch the jury insight panels live from UK, USA, Poland, Canada, France, AUNZ, East Asia, LATAM, Spain, Netherlands, Middle East, and Belgium. A total of 394 entries were shortlisted from 35 different countries:

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  • Most shortlisted category: Across different media is the Work for Good Cut with a total of 93 shortlisted entries and Craft with 86 entries.
  • Most shortlisted campaigns: Across multiple categories, Rights against the Right – The first trademark that stops trading Nazi merch for Laut gegen Nazis by Jung von Matt AG, Hamburg; Anti-Choice Ads for Wisp x Abortion Freedom Fund by 72andSunny Los Angeles; The Square Meter for HORNBACH by HeimatTBWA\ Germany Berlin and A Holiday To Remember for Chevrolet by Commonwealth//McCann Detroit
  • Most shortlisted agency: Jung von Matt AG, Hamburg
  • Most shortlisted network: from 12 different countries is VML
  • Most shortlisted holding company: Omnicom followed by IPG and WPP

The Grand jury will now choose the final winners which will be announced on September 03. It will include Bronze, Silver, Gold, and Grand Prix, along with the overall Network and Agency of the Year winners. The 2024 Agency and Production Company of the year by country winners are:

  • East Asian Agency of the Year: Dentsu Inc.
  • French Agency of the Year: BETC
  • German Agency of the Year: Jung von Matt AG, Hamburg
  • Spanish Agency of the Year: Sioux & Cyranos
  • Middle East Agency of the Year: Impact BBDO
  • UK Agency of the Year: Adam&EveDDB
  • USA Agency of the Year: Dentsu Creative
  • AUNZ Production Company of the Year: Finch
  • Belgian Production Company of the Year: Czar
  • Polish Production Company of the Year: Papaya Films
  • Spanish Production Company of the Year: Bambina Films
  • UK Production Company of the Year: Biscuit Filmworks
  • USA Production Company of the Year: Biscuit Filmworks

*Agency and production company of the year by country is chosen by the local juries from the portfolio cut and requires a single film no longer than 5 minutes in length that includes up to three pieces of work from the past 12 months.

adobo Magazine is an official media partner of The Gerety Awards 2024.

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