LAS VEGAS, USA – Steered by Jury President Peter Khoury, Regional Chief Creative Officer of TBWA\Asia and Chief Creative Officer of TBWA\Singapore, the Branded Content and Branded Entertainment jury of the 2025 London International Awards (LIA) proudly unveils the best work of the year.
2025 Branded Content Grand LIA: Submerged by Apple
Celebrating informative, audience-winning content that secures attention, the jury awarded a Grand LIA, two Gold, five Silver and six Bronze Statues, along with six Finalists. The Branded Content Grand LIA went to TBWA\Media Arts Lab, Los Angeles for Submerged created for Apple.
This immersive fiction thriller, available to Apple Vision Pro users around the world for free, invites viewers onto a WWII-era submarine and follows its crew as they wrestle to combat a harrowing attack. This adrenaline-pumping thrill ride showcases the unique storytelling experiences made possible by Apple Immersive Video.
“Apple Immersive Video allows Apple Vision Pro users around the world to experience the next generation of sports, documentaries, and music performances. With Submerged, an immersive film from visionary director Edward Berger, we’re excited to premiere the next generation of narrative filmmaking,” said Tor Myhren, Apple’s vice president of Marketing Communications.
CREDITS
Entrant: TBWA\Media Arts Lab, Los Angeles
Brand: Apple
Title: “Submerged”
Corporate Name of Client: Apple
Client Company: Apple, Cupertino
Agency: TBWA\Media Arts Lab, Los Angeles
In-House Companies: Apple Marcom, Cupertino / Apple Marcom, Los Angeles
2025 Branded Entertainment Grand LIA: The Final Copy of Ilon Specht by L’Oréal Paris
Branded Entertainment honors advertising that is cleverly disguised as entertainment. The jury recognized excellence with a Grand LIA, six Gold, five Silver and two Bronze Statues, plus four Finalists. The Grand LIA was awarded to McCann Paris, picking up their second Grand LIA for their innovative work The Final Copy of Ilon Specht produced for L’Oréal Paris.
The Final Copy of Ilon Specht is an intimate deathbed account of the unsung advertising genius who coined L’Oréal Paris’ iconic Because I’m Worth It slogan in 1971, a four-word feminist manifesto that, against all odds, changed advertising forever. A tribute to Ilon, the woman and McCann agency copywriter who boldly challenged the norms of her time, daring to creatively go where no beauty company or adman had ever gone before, from the two-time Oscar® winning director Ben Proudfoot.
CREDITS
Entrant: McCann Paris, Paris
Brand: L’Oréal Paris
Title: “The Final Copy of Ilon Specht”
Corporate Name of Client: L’Oréal Paris
Client Company: L’Oréal Paris, Paris
Head of Global Brand Marketing: Delphine Viguier-Hovasse
Head of Brand Marketing: Olivier Monteil
Senior Brand Manager: Marion Brunet
Media Company: Traverse32, New York
CEO: Eileen Kiernan
President: Brendan Gaul
Managing Director: Olivia Warren
EVP Global Head of Production: Brett Henenberg
VP Client Services: Alex Chodak
Relations: Nicole Wool
Agency: McCann Paris, Paris / McCann Worldgroup, New York
Global Chief Executive Officer: Daryl Lee
CEO: Charlotte Franceries
Global Chief Creative Officer: Javier Campopiano
Chief Creative Officer: Julien Calot
Executive Creative Director: Farah El Feghali
Producer: Thibault Blacque-Belair
Project Manager: Nadia Lasfar
Creative Excellence Director: Alice Reindlová
Managing Partner: Valerie Marc
Strategy Director: Nicolas Skouraz
Strategic Planner: Julie Barthoulot
Business Director: Anne-Sophie Carbo
Group Account Director: Eudes Joves
Account Manager: Alexia Kreutz
EVP Head of Celebrity & Creative Partnerships: Kimberly Kress
EVP Head of Talent Partnerships: Danielle Korn
Vice President Celebrity Partnerships: Tom Wentworth
Production Company: Breakwater Studios, Los Angeles
CEO: Ben Proudfoot
Senior Executive Producer: Kirstin Falk
Producer: Rachel Greenwald
Line Producers: Nicholas Ruff / Sharee Silerio
Cinematographers: David Feeney-Mosier / Brandon Somerhalder
Designer: Brooke Granowski
Editors: Tim Johnson / Monica Salazar
Production Assistant: Nico Paprota
Archival Coordinator: Gabriel Rivera
Archival Researcher: Sonia Desai Rayka
Archival Digitalization: Rob Macinnis
Hair & Make-Up: Jade Staton
Post-Production Company: Breakwater Studios, Los Angeles
Producers: Laura Carlson / Dillon Brown
Editors: Nick Gamham Wright / Ben Liguori / Olivia Schlosstein
Color Company: Breakwater Studios, Los Angeles
Colorist: Stephen Derfuguian
Sound Design Company: Breakwater Studios, Los Angeles
Producer: Robert Bluemke
Sound Designer: Katya Richardson
Sound Engineer: Sean Higgins
Sound Mixer: Tom Boykin
adobo magazine is an official media partner of LIA 2025.
