LAS VEGAS, USA – After a winning streak at the 2025 Cannes Lions International Festival of Creativity, Ogilvy Singapore has gone for the highest honor again after the London International Awards (LIA) jury for Health & Wellness awarded the Grand LIA on their work for Unilever/Vaseline, “Vaseline Verified.”
The category celebrates creative excellence in promoting non-regulated consumer health products and services: ideas that inspire people to take charge of their well-being and live healthier lives. The jury, led by jury president Stephanie Berman, Global Chief Creative Officer of The Bloc, awarded a Grand LIA, five Gold, nine Silver and 19 Bronze Statues, in addition to 14 Finalists.
Grand LIA: ‘Vaseline Verified’ by Ogilvy Singapore, Vaseline/Unilever
“Vaseline Verified” turned viral, user-generated hacks into scientifically validated truths, highlighting Vaseline Jelly’s endless versatility. By testing over 6,000 community-sourced tips — from beauty routines to everyday fixes — in fun, lab-style videos, Vaseline awarded successful hacks with the “Vaseline Verified” seal while debunking myths. The result is a clever, credibility-driven campaign that celebrates community creativity and reaffirms Vaseline’s reputation as the original “Wonder Jelly.”
The same campaign also nabbed a Gold LIA at the Use of Social Media Campaign.
Entrant: Ogilvy Singapore
Brand: Unilever / Vaseline
Title: “Vaseline Verified”
Client: Unilever PLC, London
Corporate Name of Client: Unilever PLC
Client Company: Unilever, London
Chief Marketing Officer: Leandro Barreto
Head of Global Brand Marketing: Purnima Lamba
Account Director: Nathalia Amadeu
Account Managers: Sejal Lad, Ariadna Quidnos
Client Representative: Arabella Frola
Media Company: Mindshare, London
PR Companies: Ogilvy Singapore; Ogilvy South Africa, Johannesburg; Ogilvy UK, London
Business Director (PR): Nyko Rodriguez
Account Executive (PR): Cherie Tan
Account Managers (PR): Holly Black, Madeline Tan, Jia Hui Lin
Agency: Ogilvy Singapore
Global Chief Creative Officer: Liz Taylor
Chief Creative Officer, APAC: Reed Collins
Chief Creative Officers: Nicolas Courant, Marco Versolato
Creative Director (Copy): Christina Wilson
Creative Director (Art): Ria Ocampo
Copywriter: Joseph Lim
Art Director: Luqman Daud
Print Producer: Gina Tan
Designer: Nicolas Damiens
Head of Production: Gerri Hamill
Producer: Amni Rahwom
Senior Integrated Producer: Luke Pidgeon
Project Manager: Jo-Ann Bok
Managing Director: Aanchal Sethi
Chief Strategy Officer: Sumegha Rao
Strategy Director: Jasmine Lai
Business Director: MJ Pena
Senior Account Directors: Joyce D’Souza, Janna Jauhar
Account Director: Shaun Lee
Account Manager: Cheryl Mong
Digital Company: VaynerMedia, London
Production Company: Whitecoat Productions, Singapore
Post-Production Company: Whitecoat Productions, Singapore
Sound Design Company: Fuse, Singapore
Music Production Company: Big Sync Music, Singapore
Asia in Health & Wellness
Meanwhile, DDB Mudra Group India won a Gold and a Silver for “Son Get Stayfree” on the Education and Services and Corporate Communication subcategories.
Ogilvy India‘s campaign, “Eye Test Menu,” which won Gold in the Creativity in Media category (Health & Pharma), also earned a Silver on the Health Institutions subcategory. Godrej Creative Lab‘s “The Naga Saint Eye Test” also grabbed a Silver on the Public Service/Charity/NGO subcategory.
Saatchi & Saatchi ME earned recognition in the Education and Services category for “Ruby Blooms” created for Nana. Ogilvy Bangkok took Bronze in Health Institutions Campaign with “Daughter, Grandma, Girlfriend” for MedPark Hospital. In the AI-Enabled Health & Wellness subcategory, VML Riyadh was awarded for “The Shaded Route” developed for Hungerstation. Rounding out the winners, Cheil Hong Kong captured Bronze in Innovation with “Safe Sketch” for Save the Children.
adobo magazine is an official media partner of LIA 2025.
