Awards NewsPress Release

London International Awards launches inaugural Creativity In Business-to-Business competition

LONDON, UK —The London International Awards has announced a new competition for 2023, Creativity In Business-to-Business. The inaugural Creativity In Business-to-Business jury will be led by Eka Roula, Chief Creative Officer of Nitro Group, Helsinki.

Eka is one of the most awarded Finnish creative directors, both nationally and internationally. “In the long history of sales and marketing, not a single company has ever bought anything from another company. The decision has always been made by people. That is why creativity has rushed into the world of Business-to-Business communications. It’s a sheer honor to Chair this category at the prestigious London International Awards,” Eka said. “The times are long gone when B2B stood for Boring-to-Boring. Emotional storytelling and the smartest of marketing techniques have rushed into the world of Business-to-Business communications. This category at LIA will be an exciting experience for both the jury and the whole industry.”

Creativity In Business-to-Business will recognize outstanding creativity in the advertising and promotions of products and services that are purchased by businesses for use in their operations. These awards will honor world-class creative work in the business-to-business sector.


Terry Savage, Chairperson of LIA, shared, “When introducing any new category into LIA, we are extremely conscious and aware of the relevance of that category, with B2B there was never any doubt. It is not only relevant but long overdue. We look forward to welcoming Eka and the entire jury, and equally look forward to publishing the results as the judging happens live in Las Vegas.”


  • Michael Aimette, Chief Creative Officer, FCB New York, New York
  • Severine Autret, VP of Advertising and Creativity, Havas Paris, Paris
  • Amy Carvajal, Chief Creative Officer, Code and Theory, New York
  • Gavin Chimes, Executive Creative Director, Howatson+Company, Sydney
  • Reed Collins, Chief Creative Officer, Ogilvy Asia Pacific, Hong Kong
  • Christine Lane, Head of Innovation + Experience, North America, DDB Corporate, New York
  • Raphaella Martins, Program Manager /Creative X, Meta, São Paulo
  • Sabaa Quao, Chief Creative Officer, Cossette, Toronto
  • Jo Shoesmith, Chief Creative Officer, Amazon Global

The juries will gather on-site in Las Vegas to view every piece of work in their respective Categories. LIA has no pre-judging. This ensures that all work will be judged equally through careful deliberations and robust discussions.

Key Dates:

First Entry Deadline: June 15
No Late Fees. Ever. No Upload Fees.
Eligibility: Work submitted must initially be released, published and/or broadcast in a commercial environment with client approval from July 01, 2022, through August 31, 2023.
Onsite Judging: October 07 to 15
Winners Announced During LIA Judging
Of The Year Awards Announced: 6th November

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