Ogilvy Singapore’s ‘Vaseline Verified’ sweeps LIA 2025 with two more Grand LIAs, dominating Social Media and Direct

LAS VEGAS, USA – After already winning a Grand LIA on the Health & Wellness category, Ogilvy Singapore‘s most innovative work to date continues to sweep Las Vegas after it was recently announced it would be taking home two more Grand LIAs on the Use of Social Media and Direct category.

Direct & Integration

The Integration and Direct jury, led by Jury President Rob Doubal, Global Chief Creative Officer of M+C Saatchi, has named this year’s batch of outstanding winners.

The Direct category honors creative work that drives a direct response from its audience with a clear call to action. This year, the jury recognized outstanding entries with a Grand LIA, seven Gold, 11 Silver and 13 Bronze Statues, plus eight Finalists. Meanwhile, the Integration category celebrates ideas that work cohesively across three or more channels, embedding themselves into culture with influence and impact. The jury awarded a Grand LIA, eight Gold, 10 Silver and seven Bronze Statues, alongside eight Finalists.

Ogilvy Singapore earned the Grand LIA for their campaign “Vaseline Verified,” crafted for Unilever/Vaseline. Eight different juries awarded “Vaseline Verified” 13 statues including three Grand LIAs. The campaign also takes home two more Gold LIA statues in the Direct (Use of Social Media) categories.

HERALBONY earned a Silver in Integration under Corporate Purpose/Social Responsibility for its transformative work on “HERALBONY.” Ogilvy Sri Lanka also brought home Silver in Direct for “Second Life Notebooks” created for Promate under Creativity on a Budget, while Ogilvy India‘s campaign, “Vi Guardian Beads” for Vi (Vodafone Idea), took Bronze in Good and Purpose within the Direct category.

Use of Social Media

Under the leadership of Jury President Samira Ansari, Chief Creative Officer of Ogilvy New York, the jury for Digital and Use of Social Media & Influencers is proud to reveal this year’s stand-out campaigns.

The Use of Social Media & Influencers category recognizes ideas crafted specifically to drive engagement through social platforms or by leveraging influencer reach to drive impact. Likewise, Ogilvy Singapore earned the Grand LIA for “Vaseline Verified” for Unilever / Vaseline. In total, the jury recognized a Grand LIA, seven Gold, eight Silver and 14 Bronze Statues, alongside 11 Finalists.

The campaign also earned two Golds in the Creativity in Commerce and Innovative Use of Social or Influencer subcategories.

Here are Ogilvy Singapore’s ‘Vaseline Verified’ campaign wins at the 2025 London International Awards:

Gold

1. Creative Strategy (Use of Social Media)
2. Creativity in PR (Best Use of Social Media)
3. Creativity in PR (Best Use of Strategic Partnerships)
4. Direct (Use of Social Media)
5. Evolution (Use of Social Media)
6. Health & Wellness (Use of Social Media Campaign)
7. Integration (Use of Social Media)
8. Non-Traditional (Use of Social Media)
9. Use of Social Media and Influencers (Creativity in Commerce)
10. Use of Social Media and Influencers (Innovative Use of Social or Influencer)

Grand LIA

• Use of Social Media and Influencers
• Direct
• Health & Wellness

adobo magazine is an official media partner of LIA 2025.