Publicis Groupe Philippines delivered a strong showing at the APAC Tambuli Awards, with multiple agencies across its network recognised for campaigns that champion purposeful creativity and real-world impact.
The Tambuli Awards is one of the Philippines’ most respected platforms for marketing communications, honoring brands and agencies that demonstrate outstanding creativity anchored on purpose, sustainability, and positive societal impact. Rooted in the principle of “creativity for good,” Tambuli celebrates work that not only drives business results but also contributes meaningfully to people and communities.
At this year’s awards, Publicis Groupe Philippines stood out for its breadth of work across categories that recognise humanity-driven ideas and everyday relevance.
Among the top honors, McDonald’s “Feed the Mind,” developed by Leo Manila and Blackpencil Manila, was awarded Corporate Program of the Decade, spotlighting a long-running initiative that delivers sustained impact beyond advertising.
Nescafé’s “Bangon,” led by Publicis Manila in collaboration with Leo Manila and Publicis JimenezBasic, was named Brand Campaign of the Decade, affirming the campaign’s enduring resonance with Filipino consumers and its strong cultural grounding.
GCash’s “The Vote Sale,” led by Publicis Manila together with Leo Manila and Publicis JimenezBasic, won Gold in for Digital & Social Media (under Building Character sub category), underscoring the role of creative work in encouraging civic participation and responsible decision-making.
Silver Awardees included Lactacyd’s “Museum of Speaking Skin,” developed by Leo Manila in partnership with MSL Philippines, which was recognised for Integrated Media (under Health & Wellness sub category) and Nescafe’s “Bangon, Gisingin ang mundo”, by Publicis Manila in collaboration with Leo Manila and Publicis JimenezBasic, recognized for Integrated Media (under Youth Brand sub category) .
Additional Bronze recognitions were earned by campaigns from Publicis JimenezBasic and PubU, including GCash’s “Sachet Loans” for Branded Experience & Activations (under Enhancing Everyday Moments subcategory) and Unilever’s “Cream Silk,” for Integrated Media (under Youth Brand subcategory).
The Groupe’s strong performance extended to finalist recognitions, with campaigns such as McDonald’s “Becoming Santa” and “Forever Date,” Unilever’s “Dove Art of Hair Repair” and Jollibee’s “Jollibee Kids Values Meal,” recognized across multiple categories. These entries were led by Leo Manila, Blackpencil Manila, Publicis JimenezBasic and PubU.
“These recognitions reflect the strength of our collective creativity across the Groupe, and our shared belief that the best ideas are those that create meaningful impact while driving real business growth. We are proud to partner with our clients in delivering work that resonates with Filipinos, builds their businesses, and contributes to the greater good” said Raymond Arrastia, Chairman of Publicis Groupe Philippines.
This year’s results reinforce Publicis Groupe Philippines’ continued leadership in delivering integrated, purpose-led campaigns that resonate both culturally and commercially — demonstrating how creativity can drive meaningful change at scale.
