To continue from its multi-award winning print campaign, and to promote the use royalty-free images, TBWA/Tequila Singapore recently launched the Photolibrary campaign’s viral counterpart.
The world’s biggest ad campaign directly invites everyone in the advertising industry to contribute to the creation of the ad via custom-built Flash applications that allow the user to develop a certain section of the ad. After uploading its contribution, the user invites colleagues to follow suit.
The campaign aims to snowball the ad through collaboration. Beyond its own network, TBWA/Tequila Singapore wants to spark the interest of and involve their colleagues-cum-competitors in the fulfillment of an idea they want to take part in.
The Photolibrary campaign will exhibit the world’s biggest ad as mammoth posters at trade shows and advertising festivals. All contributors will be given creative credits. More than to take part of, but to add a part to, visit http://www.theworldsbiggestad.com.
