MANILA, PHILIPPINES – MMA Global APAC officially launches SMARTIES Philippines 2025, the nation’s leading marketing awards program dedicated to recognizing brands, agencies, and marketers that push the boundaries of creativity and drive business impact.
With the marketing landscape constantly evolving, SMARTIES Philippines 2025 highlights groundbreaking campaigns that effectively harness innovation, consumer insights, and strategic execution to engage audiences and deliver measurable success.
SMARTIES™ 2025 Award Categories
This year’s competition provides multiple entry points for recognition at different levels: · Regional SMARTIES APAC Awards – Honoring the top marketing talent and innovations across Asia Pacific. · National SMARTIES Awards – Spotlighting the best campaigns in the Philippines.
“The Philippines is a rapidly growing digital economy where brands must continuously innovate to stay relevant. SMARTIES Philippines is here to recognize marketing efforts that not only drive real business growth but also inspire the industry with new benchmarks for success,” said Rohit Dadwal, CEO of MMA Global APAC & Global Head of SMARTIES Worldwide. “In 2025, we are especially looking for campaigns that harness AI, hyper-personalization, and omnichannel strategies to enhance customer experiences and brand engagement.”
More Than an Award: Industry-Wide Recognition
Winning a SMARTIES Philippines Award offers global recognition and credibility. Award-winning campaigns gain exposure through prestigious platforms such as:
- WARC 100, which ranks the world’s most awarded marketing campaigns
- RECMA, known for its international media agency evaluations
- MMA’s SMARTIES Business Impact Index, which highlights top-performing brands and agencies
Key Details for SMARTIES Philippines 2025
Deadline for Submissions: July 3, 2025
Awards & Distinctions:
Gold, Silver, and Bronze honors will be awarded in each category. Top recognitions include:
- Advertiser of the Year
- Agency of the Year
- Publisher/Media Company of the Year
- Enabling Technology Company of the Year
- Best in Show
Judging Criteria:
Entries will be evaluated by a panel of senior brand marketers and industry experts, based on creativity, innovation, and measurable business impact.
Companies, agencies, and marketing professionals across the Philippines are invited to submit their most successful and groundbreaking campaigns.
