At the 2026 London International Awards in Las Vegas, Susan Credle was honored with the LIA Legend Award, recognizing a career defined not only by creative excellence, but also by her enduring contribution to the advertising industry and the generations of creatives she has helped shape.
LIA introduced the Legend Award four years ago to recognize individuals whose influence extends beyond an impressive body of work or collection of industry honors. While creative achievement remains an important part of the distinction, the award also recognizes those whose lives, philosophies, and contributions have left a lasting mark on the wider creative community.
Susan’s recognition reflects that broader legacy.
A celebrated creative leader, Susan has been closely associated with Creative LIAisons since its beginnings. Over the years, she has continued to support the program through speaking engagements, mentoring, and coaching, often choosing to share her experience with emerging creatives rather than simply participate as a judge.
Her sustained involvement has helped give young creatives new perspectives on their work and on the industry itself.
Susan has received many of advertising’s most prestigious honors throughout her career. Yet for LIA, her influence extends well beyond awards and campaigns. Her willingness to give her time, experience, and expertise to others has become an important part of her professional legacy.
Through years of mentoring and leadership, Susan has helped nurture talent and strengthen the creative community, demonstrating how an individual’s impact can multiply through the people they inspire.
For LIA, that generosity is at the heart of what makes a Legend.
The 2026 LIA Legend Award serves as a tribute to Susan’s years of contribution to the industry and to her continued commitment to supporting the next generation of creative talent.
Susan Credle. The Powerhouse. The Inspiration. The Mentor. The 2026 LIA Legend.
Listen to Susan’s Letter to the Industry.
adobo Magazine is an official media partner of the 2026 London International Awards and the Creative LIAsons Program.
