Awards NewsPress Release

TBWA\HAKUHODO and Leo Burnett Manila triumph as Mad Stars 2023’s Grand Prix of the Year winners

BUSAN, SOUTH KOREA — MAD STARS is pleased to congratulate this year’s Grands Prix of the Year, which were chosen from 20,282 entries from 63 countries. 

The two Grands Prix of the Year were awarded to: 

TBWA\HAKUHODO, Japan, “SHELLMET,” for Sanufutsu Village + Koushi Chemical Industry Co., Ltd. from the SDGs (Sustainability Development Goals) Stars 

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Sharon Edmondston, Group Creative Director, M&C Saatchi Australia, commented, “Thoughtful, purposeful and elegant from start to finish.” 

Artwell Nwaila, Head of Creative, Sub-Saharan Africa, Google, commented, “ A clever idea with long-lasting impact beyond the campaign time lines.” 

Bruno Bertelli, Global CEO, LePub, commented, “When design can impact sustainable behaviour.”  

Leo Burnett Group Manila, “Unbranded Menu.” for McDonald’s, from Brand Experience & Activation Stars 

Fabio Seidl, Director of Global Creative Development at Meta, commented, “The Ultimate goal for every brand is to find a space in culture and own it, and we found an idea that authentically made it in a refreshing way.” 

Chow Kok Keong, Chief Creative Officer, INNOCEAN Indonesia, commented, “A digital campaign that doesn’t rely on fancy technology or complicated coding. It’s smart, simple, yet relevant.” 

Twenty Grands Prix were awarded. Cheil Worldwide Korea won 4 for its campaign “Knock Knock” for Korean National Police Agency.   

The Grand Prix winners are: 

Viral Video Stars: HERO + McCann Melbourne Australia, ‘Through Their Eyes’, for Maybelline New York 

Mobile Stars: Cheil Worldwide, Korea, ‘Knock Knock’, for Korean National Police Agency 

Design Stars: TBWA\HAKUHODO, Japan, ‘SHELLMET’, for Koushi Chemical Industry Co., Ltd. 

Information Video Stars: Impact BBDO, UAE, ‘Schoolgirl Newscasters, for EBM  

Strategy Stars: Impact BBDO, UAE, ‘Schoolgirl Newscasters’, for EBM  

Interactive Stars: Cheil Worldwide, Korea, ‘Knock Knock’, for Korean National Police Agency 

SDGs (Sustainability Development Goals) Stars: Cheil Worldwide, Korea, ‘Knock Knock’, for Korean National Police Academy 

Innovation Stars: Cheil Worldwide, Korea, ‘Knock Knock’, for Korean National Police Academy 

Place Brand Stars: Hakuhodo Kettle, Japan, ‘THE MODEL CITY 1:1 SCALE’, for Shizuoka City 

Print Stars: Edelman Singapore, ‘HP Inkmaginary Toys’, for HP 

Direct Stars: Colenso BBDO, New Zealand, ‘Phone It In’, for Skinny 

Radio & Audio Stars:  Colenso BBDO, New Zealand, ‘Phone It In’, for Skinny 

Data Insight Stars: VMLY&R Australia, ‘FitChix’, for Honest Egg Co. 

Commerce Stars: VMLY&R Australia, ‘FitChix’, for Honest Egg Co. 

Brand Experience & Activation Stars: Leo Burnett Group Manila, Philippines, ‘Unbranded Menu’, for McDonald’s 

Film Stars: Dentsu Inc., Japan, ‘FRIES BEAT’ for McDonald’s Company (Japan), Ltd. 

Social & Influencer Stars: Wunderman Thompson Singapore, ‘Change The Angle’, for Unilever LUX Singapore 

PR Stars: Wunderman Thompson Singapore, ‘Change The Angle’, for Unilever LUX Singapore 

Media Stars: Special NZ, ‘Last Performance’, for Partners Life 

Entertainment Video Stars: Special NZ, ‘Last Performance’, for Partners Life 

adobo Magazine is an official media partner of MAD STARS 2023.

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