The Asia Pacific Tambuli Awards is an annual event that celebrates individuals, corporations, and brands that embed purpose into their business models. It spotlights those who prioritize making a positive impact on society and honors initiatives that help shape a better world.
This year, it highlights the next wave of purpose-driven leadership. As consumers increasingly demand social responsibility, the Tambuli Awards serves as a platform for those proving that profitability and purpose can coexist.
A distinguished panel of industry leaders spanning global businesses, major corporations, and leading brands has been assembled to judge this year’s entries. Check out the complete juries of the 2026 Tambuli Awards below:
Sponsor
Grand Executive Jury
- Samir Singh – EVP for Marketing, Colgate-Palmolive Asia-Pacific (Jury President)
- Mauricio Alarcon – Chairman & CEO, Nestlé Philippines
- Aleli Arcilla – Managing Director, Mondelez International Philippines
- Sebastian Baquiran – President & CEO, Unilab, Inc.
- Stephan Czypionka – Global CMO, Advisor to CJ Foods South Korea, ex-Coca-Cola
- Ana A. Delgado – President & CEO, Union Bank of the Philippines
- Lester Estrada – VP for Brand Function, Media & Beauty Care, Procter & Gamble
- Candice Iyog – Chief Marketing & Customer Experience Officer, Cebu Pacific Air
- Merlee Jayme – Chairmom, CCO & Founder, Jayme Headquarters
- Thomas Hongtack Kim – CCO & Partner, Paulus; Founder, 2kg
- Phiroze Marolia – APAC Chief Operating Officer, Oliver
- Neil Trinidad – Chief Marketing Officer, GCash
Decade Awards Jury (Brand Campaign of the Decade, Corporate Program of the Decade, Company of the Decade)
- Merlee Jayme – Chairmom, Chief Creative Officer & Founder, Jayme Headquarters (Jury President)
- Pauline Fermin – President & CEO, Acumen Strategy Consultants
- Francis Flores – Global Managing Director, PICKUP COFFEE
- Angel Guerrero – Founder, President & Editor-in-Chief, adobo Magazine
- Gina Lorenzana – Chief Executive Officer, Belo Medical Group
- Melvin Mangada – Chairperson & Chief Creative Officer, TBWA\Santiago Mangada Puno
- Raoul Panes – Chief Creative Officer, Publicis Groupe Philippines & Leo Burnett Group Manila
- Dennis Perez – Head of Marketing, Beauty & Well Being, Unilever Greater Asia
- Margot Torres – Managing Director, McDonald’s Philippines
Builders of Society Jury
- Candice Iyog – Chief Marketing & Customer Experience Officer, Cebu Pacific Air (Jury President)
- Albert Cuadrante – Chief Marketing & Customer Experience Officer, Union Bank of the Philippines
- Star Edralin – VP for Marketing – Coffee, Nestlé
- Teeny Gonzales – Co-Founder & Chief Executive Officer, Seven A.D.
- Jim Guzman – Digital Director, Unilab, Inc.
- Patrick Miciano – Chief Creative Officer APAC, Oliver
- Maimai Madrid-Punzalan – General Manager, Haleon Philippines
- Elly Puyat – Chief Executive Officer, Ogilvy
- Cathy Santamaria – Chief Customer & Marketing Officer, Bank of the Philippine Islands
- Hans Lopez-Vito – Vice President; Head of Brand Experience & Strategy, Ayala Land, Inc.
- Arvi Villacin – CEO & Chief Innovation Officer, SVEN
Champions for Humanity Jury
- Neil Trinidad – Chief Marketing Officer, GCash (Jury President)
- Portia Catuira – Chief Operating Officer, TBWA\Santiago Mangada Puno
- Third Domingo – APAC Chief Creative Officer, Hakuhodo International; Founder & Chairman, IdeasXMachina
- Jayel Ladioray – Vice President and Head of Consumer Communications & Experience, Nestlé Philippines
- Bryan Liu – Vice President for Strategy & Operations, Golden ABC, Inc.
- Penn Policarpio – Operating Vice President & Head of Consumer Health, Unilab, Inc.
- Golda Roldan – Chief Executive Officer, VML Philippines
- Max Stricker – Founder & Director, Ortum Consulting, London
- Sharon Garcia-Tanganco – Chief Marketing Officer, Del Monte Philippines, Inc.
- Roche Vandenberghe – Chief Marketing Officer, Globe Telecom
Masters of Everyday Purpose Jury
- Lester Estrada – VP for Brand Function, Media & Beauty Care, Procter & Gamble (Jury President)
- Tats Caluag-Cruz – Chief Creative Agencies Officer, Publicis Groupe Philippines
- Jeano Cruz – Senior Partner & Group Creative Director, GIGIL
- Ada Almendras-Lazaro – Chief Marketing Officer, McDonald’s Philippines
- Teejae Sonza – Former Senior Director, Marketing Innovation & Strategic Growth Projects, Coca-Cola APAC
- Adi Timbol-Hernandez – Head of Institutional Brand & Corporate Relations, Bank of the Philippine Islands
- Jolo Valdez – Head of Non-Fuel Retail & E-Mobility, Shell Philippines
- Bryan Lingan – General Manager for Emerging Business Division, Century Pacific Food, Inc.
- Edith Marquez-Reyes – Chief Marketing Officer, Colgate-Palmolive Philippines
- Bea Bravo – Head of Marketing, Grab Philippines
Young Marketing Leader of the Year Jury
- Gladys Co-Chan – Head of Marketing, Visa Southeast Asia (Jury President)
- Agnes Adviento – AVP, Senior Brand Manager Nescafé, Nestlé
- Ashley Santillan-Delgado – Marketing Director, McDonald’s Philippines
- Jessica Inocencio – Marketing Director, Century Pacific Food, Inc.
- Kathryna Manalo – International Business Development Director, Potato Corner, Shakey’s Pizza Asia Ventures, Inc.
- Crismer Tiria – Head of SFP Marketing & Digital, Philip Morris International
Leaders for Corporate Purpose Jury
- Ana A. Delgado – President and CEO, Union Bank of the Philippines (Jury President)
- Jimbo Borja – President, S&P Global Philippines and Senior Director, Enterprise Data Organization, S&P Global
- Shiv Choudhury – Co-Founder & Director, GrowSari
- Kristine Go – Head of Mobile Experience, Samsung Philippines
- Koleen Davila-Palaganas – Vice President & Head of Sustainability Office, SM Investments
- Angel Qi – President & General Manager, Colgate-Palmolive Philippines
- Tina Sabarre – Founder & CEO, Hiblatech Ventures Inc.
- Esther Santos – President, PLDT-Smart Foundation, Inc.
- Aditya Sheoran – General Manager, PepsiCo Philippines, Malaysia & Singapore (Beverages)
The Asia Pacific Tambuli Awards are now accepting entries for 2026. The deadline has been extended until April 17, 2026.
For more information on the awards and submission of entries, please visit www.tambuliawards.asia or email [email protected].
adobo Magazine is an official media partner of the Asia Pacific Tambuli Awards 2026.
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