SINGAPORE – Now in its 22nd edition, the Effie Awards Singapore returns to honor and award the most effective campaigns around the region. Powered by the Association of Advertising & Marketing Singapore (AAMS), this year, the prestigious programme introduces two new categories focused on Artificial Intelligence, a timely move that reflects the evolving arsenal of modern marketing. With 64 specialised categories on the roster, the competition spans industries, budgets, and creative ambitions, all anchored by one powerful ask: Prove your effectiveness.
The Effie Awards stand apart for rewarding campaigns that deliver measurable, business-driving results. Every submission is judged against a globally respected scorecard that examines strategic clarity, audience insight, executional brilliance and, crucially, outcomes that matter.
Marketers participating in the Effie Awards Singapore will also have their award-winning campaigns featured in the Effie Case Library, studied by marketing professionals worldwide and showcased at the Effie Learning Festival. Gold Effie Singapore winners also automatically become eligible for the Effie Global Best of the Best, creating a pathway for Singapore’s marketing excellence to compete on the world stage. This global platform has historically created new opportunities for local agencies and marketers, positioning Singapore as a hub or marketing effectiveness in the international community
“The uniqueness of an Effie is its focus on real-world impact rather than just creative execution,” notes Effie Awards Singapore 2025 Co-Chairpersons Rowena Bhagchandani, Chief Executive Officer at BLKJ Havas, and Dhiren Amin, Chief Customer Officer at Income Insurance Singapore. “We designed the awards programme to be accessible to campaigns of all budget sizes and team structures. Some of our most impressive past winners have been collaborative efforts with modest resources but exceptional strategic thinking, which shows that smart strategy drives real business results, and the Effie Awards challenges our industry to elevate standards regardless of campaign scale.”
Agencies and brand marketers can submit their most effective campaigns before 8 June 2025. The streamlined entry process focuses on showcasing clear business impact through strategic marketing approaches. Think your marketing makes a difference? Prove it with an Effie. For more information on the Effie Awards Singapore 2025, including categories, entry guidelines, and event details, visit effie.sg
